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Author Archive: Annie Pettit

One Small Step for Women, One Giant Leap for Conferences

Posted by Annie PettitThursday, September 15, 2016, 6:00 am 1 Comment
Annie Pettit asked some brand new and experienced female speakers who will be taking the stage at this year’s ESOMAR congress to reflect on their experiences.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Marketing Research Companies, Research Companies, State of the Industry, Strategy, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Will You Leap Into the Future With Me? A Review of IIEX Europe 2016

Posted by Annie PettitMonday, March 21, 2016, 6:45 am No Comments
Annie Pettit breaks down the highlights of last week's IIeX EU event.
This was posted under category: Association News, Behavioral Economics, Best Practices, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Techniques, Marketing Research Companies, Mobile, Neuromarketing, Neuromonitoring, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Conference Success Series: Hey buddy, can you spare a comb?

Posted by Annie PettitWednesday, January 27, 2016, 8:00 am No Comments
Today’s post is the second of four in Annie Pettit's Conference Success series, providing tips on effectively organizing, sponsoring, and even participating in research industry events. This piece focuses on creating branded freebies attendees will actually want to use.
This was posted under category: Best Practices, Branding, Business Practices, Consumer Behavior, Consumers, Effective Marketing, Events, General Information, Industry News, Insight Innovation Exchange, Insights, Market Research, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Conference Success Series: How to Win Attendees and Influence Researchers

Posted by Annie PettitMonday, January 18, 2016, 9:00 am 4 Comments
Today’s post is the first of four in Annie Pettit's Conference Success series, providing tips on effectively organizing, sponsoring, and even participating in research industry events. This piece focuses on the often overlooked details that make a conference great.
This was posted under category: Associations, Best Practices, Business Leadership, Business Practices, Effective Marketing, General Information, Industry News, Industry Trends, Innovation in Market Research, Market Research, Market Research in the Mobile World, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , , ,

Defining Innovation as Told at #IIeX Atlanta

Posted by Annie PettitTuesday, June 23, 2015, 9:26 am 4 Comments
Though you may never need or use them, researchers need to be aware of all possible research methodologies, including their strengths and weaknesses, so that we can recommend the right tool for our clients.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX

Posted by Annie PettitThursday, July 19, 2012, 9:22 am 5 Comments
Welcome to this series of live blogs from the Market Research in the Mobile World Conference in Cincinnati. With so many sessions, I’m only blogging about a few sessions each day. All posts appear within minutes after the speaker has finished. Any errors, omissions, or silly side comments are my own. I’ll also be providing end of day summary blog posts for Esomar so keep your eyes peeled for those as well.
This was posted under category: Blogs, Co-creation, Events, General Information, Market Research in the Mobile World, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: ,