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Author Archive: Adriana Rocha

About Adriana Rocha

Adriana is co-founder and CEO of eCGlobal Solutions, a leading provider of technology and innovative social media solutions for Consumer Insights and Market Research. With over 17 years of experience in marketing, technology and market research, she is also co-founder of eCMetrics, one of the first Interactive Marketing Research Agencies in Latin America, and former Latin America Director for GMI (Global Market Insite). Speaker at various international conferences, Adriana is the author of the awarded paper “How to transform a traditional Online Panel into a Dynamic Opinion Community” (Bronze in the Category “Marketing and Relationship Campaigns” MSN/ABANET BRAZIL 2006) and has been featured by LatinVision as one of the most active and prestigious entrepreneur within the US Hispanic and Latin America Business Community. Adriana has a MBA in Marketing and BS in Computer Science from Federal University of Bahia, Brazil.

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The Global View – Smartphones: The New Brazilian Passion and the Opportunity for Market Research

Posted by Adriana RochaMonday, May 14, 2012, 9:21 am 1 Comment

With consumers going digital, multi-tasking and having the world at their fingertips, everywhere and anywhere, researchers need to take the opportunity to interact with them, gathering real-time insights, opinions and feedback. There is no doubt; researchers should embrace mobile research methodologies and technologies now. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Contributors, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, LATAM, Market Research Techniques, Mobile Research, Social Media, State of the Industry, The Global View Tags: Adriana Rocha, best practices, Brazil, business leadership, change, communities, consumer behavior, consumers, eCGlobal, emerging techniques, hybrid approaches, Innovation in Market Research, leadership, location-based sm, market research, Market Research in the Mobile World, mobile, Mobile Research, mobile research methodologies, real-time insights, Respondent Engagement, smartphone market, Social Media, social networks, strategic value, strategy, technology, The Global View, transformation, trends

The Global View – Gamification: An Option Or A Requirement?

Posted by Adriana RochaMonday, February 20, 2012, 6:29 am 21 Comments

Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading »