Author Archive: Adriana Rocha
About Adriana Rocha
Adriana is co-founder and CEO of eCGlobal Solutions, a leading provider of technology and innovative social media solutions for Consumer Insights and Market Research. With over 17 years of experience in marketing, technology and market research, she is also co-founder of eCMetrics, one of the first Interactive Marketing Research Agencies in Latin America, and former Latin America Director for GMI (Global Market Insite). Speaker at various international conferences, Adriana is the author of the awarded paper “How to transform a traditional Online Panel into a Dynamic Opinion Community” (Bronze in the Category “Marketing and Relationship Campaigns” MSN/ABANET BRAZIL 2006) and has been featured by LatinVision as one of the most active and prestigious entrepreneur within the US Hispanic and Latin America Business Community. Adriana has a MBA in Marketing and BS in Computer Science from Federal University of Bahia, Brazil.Are We Entering The Golden Age of Market Research Technologies?
Tuesday, May 14, 2013, 9:51 am 22 CommentsWe are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading
Market Research in the Post-PC Era
Wednesday, September 26, 2012, 11:43 am 5 CommentsYes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry? Continue reading
The Global View – Smartphones: The New Brazilian Passion and the Opportunity for Market Research
Monday, May 14, 2012, 9:21 am 3 CommentsWith consumers going digital, multi-tasking and having the world at their fingertips, everywhere and anywhere, researchers need to take the opportunity to interact with them, gathering real-time insights, opinions and feedback. There is no doubt; researchers should embrace mobile research methodologies and technologies now. Continue reading
The Global View – Gamification: An Option Or A Requirement?
Monday, February 20, 2012, 6:29 am 21 CommentsGamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading
