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Successful market research should adopt the best of both “push marketing” and “pull marketing.”
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With consumers going digital, researchers should embrace mobile research methodologies and technologies now.
Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.
It seems people have forgotten the value that a market research panel truly provides.
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?
Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?
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