Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Adriana is co-founder and CEO of eCGlobal, a leading provider of marketing- technology solutions for the global market research industry. As an entrepreneur, Adriana also co-founded eCMetrics, one of the first Digital Market Research Agencies in Latin America, and was the Managing Director for Global Market Insite (GMI) in early start-up phase, growing their business and operations in the region. Speaker at international Congresses and Conferences, she is the author of several papers and articles, and has been featured by LatinVision as one of the most active and prestigious entrepreneur within the US Hispanic and Latin America Business Community. Adriana has a MBA in Market & Communication from ESPM (Escola Superior de Propaganda e Marketing) and BS in Computer Science from Federal University of Bahia, Brazil.

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“Push” and “Pull” Market Research

Insights Industry News

“Push” and “Pull” Market Research

Successful market research should adopt the best of both “push marketing” and “pull marketing.”

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Latest

Research Technology (ResTech)

Smartphones: The New Brazilian Passion and the Opportunity for Market Research

With consumers going digital, researchers should embrace mobile research methodologies and technologies now.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Research Methodologies

Real-time Marketing & The Rise Of Agile Market Research

Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Online Panels: The Black Sheep of Market Research, Part 1.

It seems people have forgotten the value that a market research panel truly provides.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Surveys Are Still In Vogue For The Tech Giants

If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Research Methodologies

12 Reasons Why You Should Build An Online Community In 2015

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Research Methodologies

Online Panels: The Black Sheep of Market Research: Part 2

Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Research Technology (ResTech)

Market Research Automation: Our Greatest Fear or Innovation?

What new accomplishments may market researchers reach if they had better-thinking machines to assist them?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

Market Research in the Post-PC Era

Research Methodologies

Market Research in the Post-PC Era

Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer

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