May 14th, 2013 by Adriana Rocha
By Adriana Rocha I’ve been a hybrid technologist, marketer and market researcher since the early days of the Web and, for the past 13 years, I’ve been working with MR agencies, end clients, panel companies and technology companies. ...
Read morePosted in Analytics, Big Data, Business Leadership, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry | 20 comments
September 26th, 2012 by Adriana Rocha
By Adriana Rocha A few days ago IHS Market Intelligence firm announced that, for the first time in a generation, personal computers (PC’s) no longer consume the majority of the memory chips produced worldwide. This may not be a surprise...
Read morePosted in Best Practices, Branding, Business Leadership, Consumer Experience, Contributors, Economic Trends, General Information, Industry Trends, Innovation in Market Research, LATAM, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View | 5 comments
May 14th, 2012 by Adriana Rocha
Editor’s Note: It’s been a while since we had an entry in ‘The Global View” series, so today’s post from Adriana Rocha of eCGlobal is well timed. It’s also a great reminder that for emerging markets,...
Read morePosted in Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Contributors, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, LATAM, Market Research Techniques, Mobile Research, Social Media, State of the Industry, The Global View | 3 comments
February 20th, 2012 by Adriana Rocha
Editor’s Note: The digital world has no geographic barriers, so why should GreenBook Blog? In an effort to reach out to thought leaders in other parts of the world we’re starting a new series (soon to be section on the blog...
Read morePosted in Best Practices, Blogs, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Contributors, Economic Trends, Gamification, General Information, Industry Trends, Innovation in Market Research, LATAM, Market Research Techniques, Online Research, Reports and Whitepapers, Research Games, Social Media, State of the Industry, The Global View | 21 comments
