Brooke Patton

Brooke Patton

Marketing & Content Specialist at GutCheck

Brooke Patton is a researcher and content writer for GutCheck, a global agile market research provider that gives clients actionable answers and insights at the speed of their business—using an online qualitative and quantitative platform.

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The Trait Theory of Personality in Consumer Behavior

The Trait Theory of Personality in Consumer Behavior

Discussing the Big 5 personality model and how it can be used in market research

Brooke Patton

Brooke Patton

Marketing & Content Specialist

Latest

Breaking Down the Barrier Between Market Research & Data Science

Insights Industry News

Breaking Down the Barrier Between Market Research & Data Science

Combining insights from market research and data science can lead to deeper understanding of marketing issues

Brooke Patton

Brooke Patton

Marketing & Content Specialist

Machine Learning in Market Research

Research Technology (ResTech)

Machine Learning in Market Research

Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.

Brooke Patton

Brooke Patton

Marketing & Content Specialist

Technology That May One Day Impact Market Research

Research Technology (ResTech)

Technology That May One Day Impact Market Research

Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality

Brooke Patton

Brooke Patton

Marketing & Content Specialist

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