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Author Archive: Bill Weylock

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

Posted by Bill WeylockThursday, February 3, 2011, 14:50 pm 2 Comments

By Bill Weylock

Sometimes it pays to be connected!

My good friend Leonard Murphy clued me in on a very interesting project that I think the whole industry should be paying attention to. This Sunday, four leading market research agencies …

This was posted under category: Consumer Anthropology, Consumer Behavior, Emerging Techniques, Ethnography, Hybrid Approaches, Industry News, Innovation in Market Research, Insights, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , ,

TMRE 2010: Morning of Metrics (With Feeling!)

Posted by Bill WeylockWednesday, November 10, 2010, 16:32 pm No Comments

By Bill Weylock, Action Insights

The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to miss some of Richard Thaler’s while I got set up for blogging the breakouts, …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Transformation Tags: , , , , , ,

TMRE 2010: Evolve or Go Extinct

Posted by Bill WeylockTuesday, November 9, 2010, 21:41 pm No Comments

by Bill Weylock, Action Insights

Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graphic was a vice, and he invited us to figure which body part would be most …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Contributors, Effective Marketing, Events, Human Capital, Industry Trends, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , ,

TMRE 2010: How To Get Your Research Truly Understood

Posted by Bill WeylockTuesday, November 9, 2010, 21:35 pm 1 Comment

by Bill Weylock, Action Insights

David Santee, former Research Director at H&R Block has some really interesting slants on a familiar precept: know your audience. And by that he means, really really know your audience.

As a preamble, David pointed …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Ethnography, Events, General Information, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Trends Tags: , , , , ,

TMRE 2010: Projectability and a Challenge To Online Panels

Posted by Bill WeylockTuesday, November 9, 2010, 21:23 pm No Comments

by Bill Weylock, Action Insights –

First session of my afternoon: relative projectibility and sampling reliability.

REI determined that the rising percentage of cell-phone-only users makes land lines an unreliable sole-source approach method. Then they run into the problems with …

This was posted under category: Best Practices, Business Practices, Consumers, Events, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy Tags: , , ,

TMRE 2010: Explor Awards Finalists profiled

Posted by Bill WeylockTuesday, November 9, 2010, 16:03 pm No Comments

After a great presentation by Chris Anderson the Explor panel got off to a bit of a late start.

During setup Matt Dusig and Beth Rounds did a pretty fair imitation of an NPR comedy special intro – vamping for …

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Business Practices, Contributors, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, State of the Industry, Transformation, Trends Tags: , , , ,

IFC Redesigned Through Ethno-Segmentation

Posted by Bill WeylockTuesday, November 9, 2010, 15:39 pm No Comments

IFC Marketing wanted to understand who their viewers really are. Conventional wisdom was strong and insisted they were mostly media savvy young males. They were so convinced of this that Marketing could not get the resources to do the research …

This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, Hybrid Approaches, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Trends Tags: , , , , , , , ,

From Microsof to Southwest… capturing Social Media

Posted by Bill WeylockTuesday, November 9, 2010, 10:10 am No Comments

Kelly Styring presented on viral marketing for indie rock groups using brilliantly nurtured and tended fan communities – applying same principles to marketing her husband’s winery (reputedly pretty fine merlot). By getting into the heads of her communities she is …

This was posted under category: Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , ,

TMRE 2010: Monday Morning Social Media for Breakfast

Posted by Bill WeylockMonday, November 8, 2010, 14:15 pm No Comments

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research Events, enormous value delivered by top professionals to a fascinated audience. …

This was posted under category: Best Practices, Blogs, Branding, Brands, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Social Media, Strategy, Technology, Trends Tags: , , , , , , , ,