By Bill Weylock

Sometimes it pays to be connected!

My good friend Leonard Murphy clued me in on a very interesting project that I think the whole industry should be paying attention to. This Sunday, four leading market research agencies …

By Bill Weylock, Action Insights

The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to miss some of Richard Thaler’s while I got set up for blogging the breakouts, …

by Bill Weylock, Action Insights

Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graphic was a vice, and he invited us to figure which body part would be most …

by Bill Weylock, Action Insights

David Santee, former Research Director at H&R Block has some really interesting slants on a familiar precept: know your audience. And by that he means, really really know your audience.

As a preamble, David pointed …

by Bill Weylock, Action Insights –

First session of my afternoon: relative projectibility and sampling reliability.

REI determined that the rising percentage of cell-phone-only users makes land lines an unreliable sole-source approach method. Then they run into the problems with …

After a great presentation by Chris Anderson the Explor panel got off to a bit of a late start.

During setup Matt Dusig and Beth Rounds did a pretty fair imitation of an NPR comedy special intro – vamping for …

IFC Marketing wanted to understand who their viewers really are. Conventional wisdom was strong and insisted they were mostly media savvy young males. They were so convinced of this that Marketing could not get the resources to do the research …

Kelly Styring presented on viral marketing for indie rock groups using brilliantly nurtured and tended fan communities – applying same principles to marketing her husband’s winery (reputedly pretty fine merlot). By getting into the heads of her communities she is …

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research Events, enormous value delivered by top professionals to a fascinated audience. …

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Respondents and Data.”

The first paragraph of the RIC statement reads:

Concern has mounted among the general

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