Bill Weylock

Bill Weylock

Bill Weylock is a Senior Partner at Gen2 Advisors and President of Brand3Sixty. He has been a marketing and opinion researcher for more than 30 years, and for all of that time has been an early adopter and developer of new techniques and technologies for data gathering and analysis. He conducted the first live online focus group in 1984 on CompuServe, where he also originated the first electronic Market Research discussion group. Conducting online qualitative and quantitative research for many years, he developed a proprietary audio-visual online focus group platform for Rockhopper Research. A founder and past President of QRCA, he has been an active member of the AMA, and several Councils of the ARF. He was an early member representative at the Research Industry Coalition and served as Chair in 1995. He has presented at CASRO, the DMA, the ARF, the AMA, the MRA, and QRCA; and he developed a course in Marketing Research for Targeted Marketing for the NYU Management Institute. At Gen2 Advisors Bill is spearheading initiatives for new approaches to understanding markets and customers. Reach him at [email protected].

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A Blizzard Of Insights At The Sentiment Symposium

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Bill Weylock

Bill Weylock

Latest

Research Methodologies

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.

Bill Weylock

Bill Weylock

Insights Industry News

TMRE 2010: How To Get Your Research Truly Understood

Getting research understood and appreciated is our job. It is not enough to be right. You have to get read.

Bill Weylock

Bill Weylock

Research Methodologies

IFC Redesigned Through Ethno-Segmentation

A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography

Bill Weylock

Bill Weylock

Privacy Fondly Remembered

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...

Bill Weylock

Bill Weylock

TMRE 2010: Projectability and a Challenge To Online Panels

by Bill Weylock, Action Insights – First session of my afternoon: relative projectibility and sampling reliability. REI determined that the rising per...

Bill Weylock

Bill Weylock

Research Technology (ResTech)

TMRE 2010: Monday Morning Social Media for Breakfast

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...

Bill Weylock

Bill Weylock

TMRE 2010: Morning of Metrics (With Feeling!)

By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...

Bill Weylock

Bill Weylock

TMRE 2010: Evolve or Go Extinct

by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graph...

Bill Weylock

Bill Weylock

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