Author Archive: Cambiar
About Cambiar
Cambiar assists market research agencies and corporate research departments who seek to thrive in a changing, challenging world.The Winds of Change
Monday, November 22, 2010, 9:33 am 6 Commentsby Simon Chadwick, Partner- Cambiar Consulting
Those of us trained in market research thirty years ago entered a world that was stable, established and trusted. We were taught probability theory, sampling, questionnaire design, analysis frameworks and report writing. If
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Are You A Linchpin?
Monday, October 4, 2010, 5:33 am 2 Comments
by Beth Rounds, PartnerIf you are a fan of Seth Godin, you will definitely like his latest book, Linchpin. The premise of the book is that we live and work in a hyper competitive world, one …
Think Like Your CEO: Creating a Lasting Seat at the Table for Market Research and Competitive Intelligence
Wednesday, September 22, 2010, 10:44 am No CommentsIn the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example, we are so very good at getting at insights related to consumer behavior and relay …
Insight Is Not Dead, But Needs An Energy Boost!
Friday, July 16, 2010, 11:56 am No CommentsNick Johnson (Volante Research) sparked some good debate with his “Insight is dead” article. Anthony Tasgal (POV, a brand, communications and training consultancy) fired back with “Insight –buried alive?” . Others weighed in, and now it’s …
