Carlos Garcia

Carlos Garcia

Partner / Business / Trends & Research Lead at Latin Business Today

Carlos E. Garcia is SVP of Multicultural research at GfK. Prior to joining GfK (as part of the Knowledge Networks acquisition), he founded Garcia Research Associates, a multicultural MR firm that he ran for over twenty years. Garcia has expertise with a broad range of product categories and services, including packaged goods, healthcare, entertainment, and financial services. Earlier, Garcia directed the quantitative divisions of two minority marketing research firms, and was Research Manager with Maritz Marketing Research in their Los Angeles office.

Want to publish with us?

Insights Industry News

Getting Taken Seriously: A Hispanic Researcher’s POV

Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next.

Carlos Garcia

Carlos Garcia

Partner / Business / Trends & Research Lead

Want to publish with us?

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*