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COLLOQUY null

Guest blogger at COLLOQUY

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY¬Æ, a magazine serving the loyalty marketing industry since 1990, Colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY‚Aos Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe.

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Research Methodologies

Scaling the Wall: New Marketing Opportunities in Social Media

By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.

COLLOQUY null

COLLOQUY

Guest blogger

Latest

Insights Industry News

Thanks a Million: How to Recognize the Ultra-Luxury Shopper

Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards.

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COLLOQUY

Guest blogger

Insights Industry News

Creature of Habit

Bill Brohaugh of COLLOQUY looks at a couple of loyalty initiatives that are designed to develop consumer purchase or usage habits.

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COLLOQUY

Guest blogger

Behavioral Science

Luxury Has Gone To Your Head

The brain values and therefore seeks out even small amounts of pleasure and satisfaction in daily life. In times of economic strife, that subconscious...

COLLOQUY null

COLLOQUY

Guest blogger

Insights Industry News

Would You Be Loyal to You?

Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management.

COLLOQUY null

COLLOQUY

Guest blogger

Now With More Coverage! New and Improved Ways to Win the CPG Consumer

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...

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COLLOQUY

Guest blogger

Bursting Bubbles: Discovering and preserving new worlds of loyalty

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...

COLLOQUY null

COLLOQUY

Guest blogger

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