The best marketers have mastered the art of getting people—specifically, customers—to change behavior. Profitably. Predictably. And consistently over time. This is a remarkable talent.

I myself find it hard to get people to change. For example, when I tell my …

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may not be so new after all. In fact, it is the same formula as last year.…

Call it the Facebook paradox. Despite ongoing concerns about personal privacy, an increasing number of consumers are finding that screen time is now their face time – at work and at home.

More than 90 percent of American respondents to …

When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a …

I would venture to say that “habit” is my middle name, except that W.H.B. isn’t exactly as elegant a monogram as the one resulting from my true middle name: Edward. W.E.B. sounds so prophetic given that when I was born, …

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists have been. Research shows that a bubble-burst is not a finite event, but instead the initiation …