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Author Archive: COLLOQUY

Would You Be Loyal to You?

Posted by COLLOQUYTuesday, October 12, 2010, 12:24 pm No Comments

The best marketers have mastered the art of getting people—specifically, customers—to change behavior. Profitably. Predictably. And consistently over time. This is a remarkable talent.

I myself find it hard to get people to change. For example, when I tell my …

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, Ethnography, Innovation in Market Research, Insights, Leadership, Respondent Engagement, Strategy Tags: , , , , ,

Now With More Coverage! New and Improved Ways to Win the CPG Consumer

Posted by COLLOQUYThursday, September 9, 2010, 11:45 am No Comments

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may not be so new after all. In fact, it is the same formula as last year.…

This was posted under category: Best Practices, Brands, Business Practices, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Mobile, Trends Tags: , , , , , ,

Scaling the Wall: New Marketing Opportunities in Social Media

Posted by COLLOQUYTuesday, August 24, 2010, 13:43 pm No Comments

Call it the Facebook paradox. Despite ongoing concerns about personal privacy, an increasing number of consumers are finding that screen time is now their face time – at work and at home.

More than 90 percent of American respondents to …

This was posted under category: Branding, Business Leadership, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Insights, Social Media Tags: , ,

Thanks a Million: How to Recognize the Ultra-Luxury Shopper

Posted by COLLOQUYMonday, August 16, 2010, 12:16 pm No Comments

When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million …

This was posted under category: Branding, Brands, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Industry News, Leadership, Strategy Tags: ,

Creature of Habit

Posted by COLLOQUYSunday, August 8, 2010, 13:59 pm 1 Comment

I would venture to say that “habit” is my middle name, except that W.H.B. isn’t exactly as elegant a monogram as the one resulting from my true middle name: Edward. W.E.B. sounds so prophetic given that when I was born, …

This was posted under category: Best Practices, Consumer Behavior, Consumer Experience, Digital Marketing, Effective Marketing, Strategy Tags: , ,

Bursting Bubbles: Discovering and preserving new worlds of loyalty

Posted by COLLOQUYFriday, July 30, 2010, 17:06 pm No Comments

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists have been. Research shows that a bubble-burst is not a finite event, but instead the initiation …

This was posted under category: Business Practices, Consumer Behavior, Digital Marketing, Effective Marketing, Leadership, Respondent Engagement Tags: , ,

Luxury Has Gone To Your Head

Posted by COLLOQUYMonday, July 12, 2010, 11:44 am No Comments

Loyalty marketers speak regularly about “surprise and delight” when engaging with best customers–that little extra that makes them feel special, and strengthens their bond with your brand. According to one neuromarketing firm, surprise and delight appears to an integral part

This was posted under category: Branding, Consumer Behavior, Consumers, Emerging Techniques, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromonitoring, Technology Tags: ,