David Brudenell

David Brudenell

Managing Director at Eclipx Group

As Executive Vice President, David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile‚Aos global direct sales operations. He also developed and manages the company‚Aos operations in Sydney, London, Mumbai, New York and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients. David‚Aos main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada. David holds an MBA from the Sydney Business School and a Honors degree in Biology from the University of Western Ontario, both of which were awarded with distinction. A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.

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Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director

Latest

Research Methodologies

How Six Flags Achieved Record Success by Improving its Marketing Mix Models

The fundamentals of marketing mix modeling (MMM) and. specifically, its importance to Six Flags.

David Brudenell

David Brudenell

Managing Director

Insights Industry News

4 Steps To Innovating Your Vision

David Brudenell on how to break Vision into four applied operational areas to ensure that it has implementable ideas.

David Brudenell

David Brudenell

Managing Director

Research Methodologies

#ARFAM8 : Measurement issues from the CEO perspective

Two CEOS speak at ARFAM about their experience with media measurement.

David Brudenell

David Brudenell

Managing Director

Healthcare, Medical, and Pharma Market Research

What Happens In Vegas Is Captured (And Sold) By Facebook

How many times have you typed your name, interests, gender and a raft of other information into a form for a service on the web?

David Brudenell

David Brudenell

Managing Director

Consumer Behavior

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

David Brudenell

David Brudenell

Managing Director

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director

Research Technology (ResTech)

#ARFAM8 : How can Big Data Move Research Forward?

Big Data: It’s definition, uses cases, and impact on research.

David Brudenell

David Brudenell

Managing Director

Research Technology (ResTech)

#ARFAM8 : What Measurement of the Future Looks Like

The future through the Starcom lens is to create measurement that focuses on the “how and the why.”

David Brudenell

David Brudenell

Managing Director

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