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Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
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The fundamentals of marketing mix modeling (MMM) and. specifically, its importance to Six Flags.
David Brudenell on how to break Vision into four applied operational areas to ensure that it has implementable ideas.
Two CEOS speak at ARFAM about their experience with media measurement.
How many times have you typed your name, interests, gender and a raft of other information into a form for a service on the web?
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
Big Data: It’s definition, uses cases, and impact on research.
The future through the Starcom lens is to create measurement that focuses on the “how and the why.”
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