Author Archive: Diane Liebenson
About Diane Liebenson
Diane is the Publisher of the GreenBook & GreenBook Health Directories and brings over 15 years of product development, sales, and marketing experience in the healthcare field. She was founder and publisher for 11 years of the Center for Healthcare Information (now Dorland Healthcare Information), which publishes print and Internet directories, market research reports, and databases of healthcare and managed care organizations for pharma, hospital, and other healthcare clients. Diane has worked in senior marketing, sales, strategy and market research capacities at a number of organizations, including: Dorland Healthcare Information, Caremark Inc., The Lewin Group, The RAND Corporation, and the U.S. Office of Management and Budget. Ms. Liebenson received her BA with distinction from Stanford University, and a Masters degree in public policy from the Kennedy School of Government at Harvard University. Diane can be contacted at dliebenson@nyama.orgBig Data or Big Hype?
Monday, April 1, 2013, 9:50 am 16 CommentsWhile big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading
Big Data: Opportunity or Threat for Market Research?
Wednesday, March 21, 2012, 6:30 am 6 CommentsThe opportunity of big data is also its challenge. We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, big data simply requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions. Continue reading
ARF 2011 re:Think Conference, Connect the Dots and Tell a Story
Sunday, March 27, 2011, 15:44 pm No CommentsI just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market researcher of the future needs to “connect the dots” to create insights. Continue reading
TMRE Recap From An Exhibitor’s Perspective
Thursday, November 11, 2010, 22:59 pm No CommentsDiane Liebenson, V.P. & Publisher New York American Marketing Association
TMRE always puts on a great conference. The talks are well received and the attendees are highly engaged. The exhibit hall is chock full of interesting companies, and is a …
