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Author Archive: Diane Liebenson

Big Data or Big Hype?

Posted by Diane LiebensonMonday, April 1, 2013, 9:50 am 16 Comments

While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data: Opportunity or Threat for Market Research?

Posted by Diane LiebensonWednesday, March 21, 2012, 6:30 am 6 Comments

The opportunity of big data is also its challenge. We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, big data simply requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions. Continue reading »

This was posted under category: Best Practices, Big Data, Blogs, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research, social sample, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

TMRE Recap From An Exhibitor’s Perspective

Posted by Diane LiebensonThursday, November 11, 2010, 22:59 pm No Comments

Diane Liebenson, V.P. & Publisher New York American Marketing Association

TMRE always puts on a great conference.  The talks are well received and the attendees are highly engaged.  The exhibit hall is chock full of interesting companies, and is a …

This was posted under category: Blogs, Business Leadership, Contributors, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Social Media, State of the Industry Tags: , , , , , , , , , ,
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