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Author Archive: Diane Liebenson

Big Data or Big Hype?

Posted by Diane LiebensonMonday, April 1, 2013, 9:50 am 16 Comments
While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Social Media, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

TMRE Recap From An Exhibitor’s Perspective

Posted by Diane LiebensonThursday, November 11, 2010, 22:59 pm 1 Comment

Diane Liebenson, V.P. & Publisher New York American Marketing Association

TMRE always puts on a great conference.  The talks are well received and the attendees are highly engaged.  The exhibit hall is chock full of interesting companies, and is a …

This was posted under category: Blogs, Business Leadership, Contributors, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Social Media, State of the Industry, Transformation, Trends Tags: , , , ,