Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Dave has over three decades of experience across the Asia-Pacific region leading the development of communication strategies and understanding Asian consumer trends. Originally based in Sydney he has lived in Bangkok ( twice ) Hong Kong ( twice ) Shanghai and Tokyo for a total of twenty-seven years and worked on extensive projects in all major Asian markets. First he spent over a quarter century with McCann Worldgroup, mostly as their head of market research and strategic planning for Asia and also at different times heading their Hong Kong, Tokyo and Bangkok offices. During that time he led the development of advertising campaigns across the region for Coca-Cola, L’OREAL, MasterCard, Cathay Pacific, Darlie and many others. In 2015 Dave established BIBLIOSEXUAL, a consultancy that is helping brands better understand the intersection of brands/media/people and how they can create stories that will stick. In 2016 he also became Chief Strategy Officer for Ai.agency, a virtual research agency that uses various AI and machine learning tools to understand the narratives behind key issues and brands. And in 2018 he co-founded Marketing Futures, a Dhaka based consultancy that works with Bangladesh companies to reach global marketing best practice. Dave has also had a passion for understanding the possibilities of an Ageing Asia for decades. Some of the clients he has worked with in recent years include TATA, Unilever China, Clinique, UBER, Australia Wool Corp, Shiseido, NISSAN.

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IIEX APAC 2024: Getting Us Thinking

Focus on APAC

IIEX APAC 2024: Getting Us Thinking

IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...

Dave McCaughan

Dave McCaughan

Founder & Storyteller

Latest

Is it "Cool" to "Love" a Brand?

Focus on APAC

Is it "Cool" to "Love" a Brand?

Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...

Dave McCaughan

Dave McCaughan

Founder & Storyteller

Secondary Should Always Come Before Primary

Research Methodologies

Secondary Should Always Come Before Primary

The 3 key types of secondary research you need to know.

Dave McCaughan

Dave McCaughan

Founder & Storyteller

Are We Finally Focusing on New Life Builders?

Focus on APAC

Are We Finally Focusing on New Life Builders?

Three pieces of news popped out a couple of weeks ago. Three bits of information from three different sources appeared on my screens within three days...

Dave McCaughan

Dave McCaughan

Founder & Storyteller

Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)

Insights Industry News

Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)

A look into Thailand’s brand in the context of its South East Asia neighbours.

Dave McCaughan

Dave McCaughan

Founder & Storyteller

Mongolian Adventures

Mongolian Adventures

Dave McCaughan shares the key market research takeaways from Asia Pacific Research Committee’s annual conference.

Dave McCaughan

Dave McCaughan

Founder & Storyteller

Focus Groups

“Cool Hand Luke” And The Effects Of Deprivation

What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.

Dave McCaughan

Dave McCaughan

Founder & Storyteller

IIeX Asia Pacific 2018 Overview

CEO Series

IIeX Asia Pacific 2018 Overview

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.

Dave McCaughan

Dave McCaughan

Founder & Storyteller

LESSONS LEARNED: NO.4 Don’t Assume, Get a Professional to Ask

Insights Industry News

LESSONS LEARNED: NO.4 Don’t Assume, Get a Professional to Ask

Dave McCaughan shares his experience from marketing brands across Asia

Dave McCaughan

Dave McCaughan

Founder & Storyteller

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