David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

David Rabjohns is the CEO of MotiveQuest, a social intelligence company. MotiveQuest uses ‚AuOnline Anthropology‚Au software to help companies create new products, improve their marketing and measure their success. Key clients include:, Microsoft, Kraft, Novartis and Audi. Prior to starting MotiveQuest in 2003, David was the youngest ever account planning EVP at Leo Burnett. David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK) and McConnaughy (US). David enjoys sailing, racing cars and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James & Hugh. You can reach David through any of the normal social media channels: Twitter: @motivequest Blog: http://www.motivequest.com/blog/ LinkedIn: http://www.linkedin.com/in/davidrabjohns Slideshare: http://www.slideshare.net/motivequest

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How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns

David Rabjohns

Founder

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Research Methodologies

Counterpoint: Data From Social Media Can Turbo Charge Insights Professionals

A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”

David Rabjohns

David Rabjohns

Founder

How To Avoid Disruption In Business And In Life

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How To Avoid Disruption In Business And In Life

In this new world of research, we can now understand the causes of disruption and how to avoid it.

David Rabjohns

David Rabjohns

Founder

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