Dana Stanley

Author Archive: Dana Stanley

About Dana Stanley

Dana Stanley is Editor-in-Chief of Research Access and Vice President of Marketing at Survey Analytics. A graduate of Bowdoin College and a resident of Maine, Dana has worked nearly 20 years in research, both in political polling and corporate market research. Prior to Research Access and Survey Analytics Dana ran a consultancy called the Operandi Group, and he worked for online panel companies Research Now and Greenfield Online. You can follow Dana on Twitter at @DanaMStanley.

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MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Posted by Dana StanleyThursday, April 19, 2012, 10:49 am 1 Comment

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing! Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Events, Gamification, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, leadership, location-based sm, market research, Market Research in the Mobile World, mobile, Mobile Research, Ray Poynter, Respondent Engagement, smartphones, Social Media, strategy, technology, transformation, trends

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Posted by Dana StanleyWednesday, April 18, 2012, 12:30 pm 1 Comment

It’s finally here! Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. MRMW is the conference where the cutting edge is explored and we learn how to leverage these changes to create real impact via the research process. Here is a synopsis of all of the sessions from Day 1. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Events, Gamification, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, leadership, location-based sm, market research, Market Research in the Mobile World, mobile, Mobile Research, Ray Poynter, Respondent Engagement, smartphones, Social Media, strategy, technology, transformation, trends

SoLoMo and Market Research

Posted by Dana StanleyFriday, April 13, 2012, 9:41 am 2 Comments

Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.

This was posted under category: Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Social Media, State of the Industry Tags: Andrew Jeavons, ARF Knowledge Solutions Director, best practices, business leadership, change, Charlie Rader, consumer behavior, consumers, data convergence, Digital Insights Tools Leader, emerging techniques, geolocation, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, leadership, market research, Market Research in the Mobile World, marketing, Marketing Insights, metrics, mobile, Mobile Research, President, Procter & Gamble, Research Access, Respondent Engagement, Social Media, SoLoMo, Steve Rappaport, strategic value, strategy, Survey Analytics, technology, transformation, trends

The CEO Series: Richard Owen of Satmetrix

Posted by Dana StanleyWednesday, April 11, 2012, 8:37 am 2 Comments

Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a “social NPS” score using the Metavana social media analytics platform and that is a pretty darn interesting development. Continue reading »