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Author Archive: Dana Stanley

A Preview of the Spring 2015 GRIT Report

Posted by Dana StanleyFriday, May 1, 2015, 12:24 pm No Comments
Join us for a special sneak peek at the Spring 2015 edition of the GreenBook Research Industry Trends (GRIT) Report. Leonard Murphy will lead a panel of experts in a discussion of key findings from the report.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, GRIT, Industry Trends, Market Research, Market Research Techniques, Neuromarketing, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry Tags: , , , , , , , , , , ,

#IIeX: Insight Innovation Challenge: A Rapid-Fire Series of Solutions for Research Clients

Posted by Dana StanleyWednesday, June 19, 2013, 14:08 pm 3 Comments
At the GreenBook Insight Innovation eXchange (#IIeX) in Philadelphia this morning we heard a series of short presentations where vendors proposed solutions to the Insight Innovation Challenge - a series of real-world market research challenges posed by end users.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, innovation, Insight Innovation Exchange, Market Research, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Posted by Dana StanleyWednesday, April 18, 2012, 12:30 pm 2 Comments
It’s finally here! Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. MRMW is the conference where the cutting edge is explored and we learn how to leverage these changes to create real impact via the research process. Here is a synopsis of all of the sessions from Day 1.
This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , ,

SoLoMo and Market Research

Posted by Dana StanleyFriday, April 13, 2012, 9:41 am 2 Comments
Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.
This was posted under category: Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

The CEO Series: Richard Owen of Satmetrix

Posted by Dana StanleyWednesday, April 11, 2012, 8:37 am 3 Comments
Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a "social NPS" score using the Metavana social media analytics platform and that is a pretty darn interesting development.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Trends Tags: , , , , , , , , , ,