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Doron Wesly is Chief Marketing Officer of of Face2Face Health, the first holistic digital care coordination platform for children with challenges, where he leads marketing, communications, and insights . Face 2 Face Health seeks to improve the lives of every child and empower caregivers to better manage their treatment Prior to Face 2 Face Health, Doron was Senior Vice President and Chief Marketing Officer at Lotame, a data management platform, where he spearheaded global marketing, communications, and research and insights for a global team of data management specialists, enabling marketers, agencies, and publishers to harness audience data across all digital devices. Prior to Lotame, Doron spent more than three years at Tremor Video (NYSE: TRMR) as head of Market Strategy, where he helped brand marketers understand the advertising impact of online video relative to all screens. As online video expanded to more viewers and devices, Doron played a critical role in helping advertisers understand the advanced analytics emerging from these campaign, enhanced by his deep knowledge of cross-¬¨media studies, marketing mix models, attribution modelling, and more than 20 years of experience spanning traditional media planning to the frontiers of digital. Prior to joining Tremor Video, Doron served as Senior Managing Partner, Managing Director, Leader Business Science and Planning, North America, for Mindshare, based in New York, where he led a multi¬¨disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning, and advanced analytics. Doron‚Aos marketing and research career has also included time as Global Media Director at Cheil Worldwide, Samsung‚Aos in¬¨house ad agency, based in Seoul, South Korea, and Millward Brown‚Aos Strategic Services. He spent time at the Interactive Advertising Bureau (IAB) leading industry research efforts, and he has worked for Terra Lycos, Interevco, and Hotbar.com. Doron is a citizen of both the Netherlands and Israel and is fluent in Dutch, Hebrew, and English. He is also proficient in German and French and enough Korean (to be dangerous). Doron speaks regularly on marketing and media topics at industry events and universities in the U.S., Europe, and Asia.
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Mistakes happen. Miscalculations happen. Life happens. They happen less when there is a structured independent audit enforced and in place.
Doron Wesly
November 17, 2016
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