1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Author Archive: Edward Appleton

The Silent Rise and Blossoming of Qualitative Research

Posted by Edward AppletonMonday, August 29, 2016, 6:20 am 3 Comments
We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, General Information, Human Capital, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Research Companies, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobile Qualitative – How Does It Fit In The Research Toolkit?

Posted by Edward AppletonThursday, April 3, 2014, 9:13 am 3 Comments
Can technology experts, however user-experience focused, create platforms that truly help the touchy-feeling world of Qualitative Research? If Revelation is an example, then it appears so.
This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Economic Trends, Emerging Techniques, Ethnography, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How TNS Is Validating Mobile Globally

Posted by Edward AppletonFriday, March 28, 2014, 8:35 am 4 Comments
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobile Market Research – Improved Touchpoint Analysis

Posted by Edward AppletonMonday, March 24, 2014, 13:07 pm 5 Comments
A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,