Author Archive: Edward Appleton
About Edward Appleton
Edward Appleton is European Consumer Insights Manager at a major Multinational based in Munich, Germany. A graduate of Oxford University, he has over 20 years research experience, on both client and supplier side – Group Manager Research at Nestle UK, European Research Manager at Rohm and Haas, Insights and Planning Director at Grey Communications Germany were positions that followed his start in research at Mass Observation UK. He blogs regularly at http://edward04.posterous.com. Edward is bi-cultural English/ German, speaks fluent French and is a Member of the Market Research Society UK.Does Quantification In Market Research Lead To Disengagement?
Friday, May 3, 2013, 16:15 pm 6 CommentsDoes Behavioral Economics deliver the missing piece to attain the “Holy Grail” of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Continue reading
Can Behavioral Economics Explain The Movements In The Market Research Industry?
Tuesday, April 16, 2013, 16:33 pm 13 CommentsI’m almost at the end of the 2nd Week of my online course on Behavioral Economics given by the renowned Dan Ariely. I wondered what these BE findings would tell us about the industry movements in Market Research. Here’s my take.
How Should Market Research Best React To Social Influence?
Tuesday, February 19, 2013, 8:35 am 12 CommentsWe increasingly need to look at the behavioral evidence of the same person for a methodological reality check; how long will it be before sampling methods allow us to easily match behavioral data with attitudinal data? Continue reading
Is Market Research Ready For Data Diversity?
Thursday, January 31, 2013, 7:15 am 8 CommentsThe world in which we add value currently is changing quickly – we need to consider where we can profitably bring our MR skillsets to bear in future. Continue reading
Are Cognitive Biases On The Increase?
Monday, January 7, 2013, 8:15 am 6 CommentsAre we in Market Research spending less time than we should in thinking about the consequences of Behavioral Economics? Continue reading
Market Research 2012 – The Year in Review From A Client-side Perspective
Thursday, December 27, 2012, 7:26 am 12 Comments2012 is almost behind us; time reflect on the year in Research from the Client-side perspective – here are seven observations about what to me seemed to characterize the world of MR in 2012. Continue reading
The Client-side View: We Ignore Social Media Research At Our Peril
Friday, November 30, 2012, 9:08 am 5 CommentsIs Social Media getting a bad deal? I can’t speak for Marketing, but for Insights I’d say that we ignore Social Media at our peril. Here’s why. Continue reading
Does Big Data Need To Become Small Data?
Friday, November 2, 2012, 7:47 am 10 CommentsBig Data has to be one of the buzzwords in Market Research over the past 12 months. Should Market Researchers be worried about being outflanked? Should we re-educate ourselves? Continue reading
What Career Paths Can Market Researchers Aspire To?
Tuesday, October 9, 2012, 7:45 am 9 CommentsWhat can MR do to attract top talent coming out of top universities – that to me is one cogent question that we need to discuss more. Part of that is providing attractive career paths. Continue reading
What Value Does Disintermediation Bring Without Expertise?
Thursday, September 20, 2012, 6:49 am 8 CommentsDIY MR is a powerful tool, but a potentially dangerous one – a bit like a chemistry kit that can be bought in a department store. Instructions are needed, as are cautions about the possible dangers and consequences. Continue reading
