GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
For the past three years, Eve has been growing Winkle, a market research agency specializing in innovation. As Director of Business Development, Eve launched the North American office and developed a core base of clients who valued Winkle’s ‘Boldly Simple’ approach to focusing market research on what truly matters to innovation. She then moved into the newly created role of Global Marketing Director to support Winkle’s ambitious growth goals on a world-wide scale, thus joining Winkle’s Management Team. Eve is responsible for growing the agency’s global reputation as a challenger of the market research status quo. She does this through marketing and thought leadership content. Just as importantly, she does it through contribution to Winkle’s own innovation task force—the division of Winkle responsible for taking its own medicine, i.e., innovating its research solutions and IP for the sake of better innovation success rates for brands around the world.
Eve’s background is as a brand strategist for consumer and B2B brands in categories as diverse as financial services, beauty, not-for-profit, and more. This gives her the insight to create market research approaches and tailor them to clients’ needs to address their business issues and have tangible impact for growth.
Eve is also passionate about putting her insight and innovation skills to work for innovators and causes that inspire her. She’s been active in the New York innovation community, serving previously as a collaborator to organizations like Aging 2.0, a network that’s accelerating innovation for the aging market, and The Feast, a network of social do-gooders creating a force of positive change in the world and Women’s Venture Fund, a not-for-profit empowering female entrepreneurs through training and funding.