1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Author Archive: Eric Meerkamper

Smarter Data: Challenges And Opportunities

Posted by Eric MeerkamperWednesday, March 6, 2013, 8:36 am 1 Comment
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will only pay for information that serves up real value.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,