Ellen Woods

Ellen Woods

Ellen Woods has been a part of the research community for over twenty years and has extensive experience in qualitative and quantitative research, including consultative experience in strategy, program and project design, project execution and the development of meaningful insights. She currently works with clients who are streamlining data systems with MR architectures to create an interactive presence within the digital marketing arena. She can be reached via email @ the following address: [email protected]

Want to publish with us?

Research Methodologies

The Risk Aversion Paradox

The times that generate the best opportunity for risk takers become the times that companies are least likely to take risks.

Ellen Woods

Ellen Woods

Latest

Google Consumer Surveys Unleashes G Force Change

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

Ellen Woods

Ellen Woods

Insights Industry News

Is Your Focus Strategic or Tactical? Why Not Both?

It is important to consider both the strategic and the tactical to get a complete picture of your research.

Ellen Woods

Ellen Woods

The Opportunity For Insights in 2014

The Opportunity For Insights in 2014

Market research is at a cross-roads right now. Nothing has changed and yet the possibility is there for everything to change.

Ellen Woods

Ellen Woods

Insights Industry News

MR Needs To Go Back To The Future To Deliver On Client Needs

Ellen Woods summarizes conversations with research managers about the state of research and their research needs for 2014.

Ellen Woods

Ellen Woods

Research Methodologies

Using Predictable Irrationality To Drive The Purchase Process

Whether you buy into it or not, Dan Airely’s term “Predictably Irrational”, is a great descriptor of human behavior in its native form.

Ellen Woods

Ellen Woods

Growing Your Insights Business

Do Marketing Measurements Matter in a Real Time World?

With most content access occurring over tablets and phones, measuring marketing effectiveness via traditional approaches is less reliable.

Ellen Woods

Ellen Woods

Insights Industry News

What Sailing Teaches Us About Navigating Change

Anyone who spends a lot of time in or around large bodies of water knows that the wind is often a harbinger of change.

Ellen Woods

Ellen Woods

Want to publish with us?

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*