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Author Archive: Ellen Woods

What Sailing Teaches Us About Navigating Change

Posted by Ellen WoodsFriday, August 23, 2013, 8:03 am 2 Comments
For many years, marketing and market research charted the course for businesses and they optimized products accordingly. They were the both the secant and the sonar; but today they are the logistics team. What does that mean for market research?
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Research, Social Media, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , ,