Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy at Lightspeed GMI

Frank Kelly is Senior Vice President, Global Marketing & Strategy at GMI Lightspeed. He is responsible for directing the global marketing portfolio through strategic planning and branding initiatives. He oversees marketing, communications, advertising, client materials and online media platforms. Previously, Frank served as Senior Vice President, Global Panels, in which he oversaw client and panel operations throughout the Americas region. He was instrumental in the integration of the TNS 6th dimension and the Lightspeed online panel businesses, which began with a merger announced in mid-2009. Frank is a veteran of more than 20 years in the market research industry. Over the past decade, he has worked to build and operate the industry‚Aos leading global panels across Europe, the Americas and Asia Pacific. He previously held senior management positions with TNS, Greenfield Online and The Nielsen Company after beginning his research career with Colgate Palmolive Company and Sherwin Williams. Frank is a graduate of Northeastern University, where he earned an M.B.A. degree, and Babson College, from which he holds a B.S. degree in Business Administration.

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Are The Days Of Online Research Panels Truly Numbered?

Panels today are less responsive and respondents do not remain in panels as long.

Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy

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Research Methodologies

An Open Discussion on the Impact of Respondent Sourcing

Frank Kelly explains how the quality of your research relies on the source of your respondents.

Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy

Learnings From CASRO: The Transformation of Marketing Research

The future market research professional will be part data scientist, part quality control manager.

Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy

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