Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Gregg Archibald is a market researcher and strategist dedicated to helping the research industry benefit from the consumer and technology changes that are making the field both more challenging and more exciting. He is the Managing Partner for Gen2Advisors - a strategy and consulting firm for the market research industry.

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Achieving Insights Success at Unilever

Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner

Latest

Achieving Success in Insights – Ford Motor Company

Achieving Success in Insights – Ford Motor Company

As we all know, some insight organizations have more impact on their clients and companies than others.  This podcast focuses on those organizations t...

Gregg Archibald

Gregg Archibald

Managing Partner

Achieving Success in Insights – Organon (Merck)

Healthcare, Medical, and Pharma Market Research

Achieving Success in Insights – Organon (Merck)

Lisa Courtade’s definition of success for the insights organization is ‘impact’.

Gregg Archibald

Gregg Archibald

Managing Partner

Getting It Right with Zain Raj

Behavioral Science

Getting It Right with Zain Raj

How reducing the number of clients by 90% doubled their revenue.

Gregg Archibald

Gregg Archibald

Managing Partner

Getting It Right with Hunter Thurman of Alpha-Diver

Behavioral Science

Getting It Right with Hunter Thurman of Alpha-Diver

The model-based approach helps to understand drivers of human behavior.

Gregg Archibald

Gregg Archibald

Managing Partner

Aligning Department and Organizational Goals with LeapFrog/VTech

Brand Strategy

Aligning Department and Organizational Goals with LeapFrog/VTech

Insights success at the top children’s educational toy company.

Gregg Archibald

Gregg Archibald

Managing Partner

GRIT Business & Innovation Report Wrap-Up

GRIT Business & Innovation Report Wrap-Up

See what customers are really asking for, and how to deliver it.

Gregg Archibald

Gregg Archibald

Managing Partner

Insights Industry News

Growth Calculus Launches Unique Investment Fund for Marketing Services Companies

Growth Calculus is looking at our industry with a focus on traditional measures of growth, service, product, profitability and potential.

Gregg Archibald

Gregg Archibald

Managing Partner

Marketing and Insights in Today’s Cluttered, Techy World

Research Technology (ResTech)

Marketing and Insights in Today’s Cluttered, Techy World

Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals.

Gregg Archibald

Gregg Archibald

Managing Partner

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