Author Archive: Gregg Archibald
About Gregg Archibald
Gregg Archibald is a marketing strategist who thinks hard about the multiple dimensions of consumer behavior. His focus is helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights – and trying (sometimes successfully) to converge this knowledge with business success. Even with 20 years of marketing research and insights experience, the excitement is still there. As our ability to collect, organize, and distill information continuously develops, so will our ability to improve the consumer’s life. He holds an MBA from the University of Memphis (which partially explains his appreciation of barbeque and Elvis). He spends his time in Richmond, VA with his son and two dogs.MARKETING AND INSIGHTS IN TODAY’S CLUTTERED, TECHY WORLD
Friday, December 7, 2012, 9:25 am No CommentsGen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals. The bottom line? PEOPLE DRIVE CHANGE. TECHNOLOGY ENABLES IT. Continue reading
Towards a Holistic View in Market Research – Contextual Insights
Tuesday, February 28, 2012, 5:55 am 1 CommentThe consumer is a much broader entity than we are able to address in a single survey, series of focus groups, or any of the other tools that are being developed. It is the integration of these tools, and many other tools that we have available to us, which is the key to developing contextual insight. Continue reading
