Author Archive: Gregg Archibald
MARKETING AND INSIGHTS IN TODAY’S CLUTTERED, TECHY WORLD
Friday, December 7, 2012, 9:25 am No CommentsGen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals. The bottom line? PEOPLE DRIVE CHANGE. TECHNOLOGY ENABLES IT. Continue reading
Towards a Holistic View in Market Research – Contextual Insights
Tuesday, February 28, 2012, 5:55 am 1 CommentThe consumer is a much broader entity than we are able to address in a single survey, series of focus groups, or any of the other tools that are being developed. It is the integration of these tools, and many other tools that we have available to us, which is the key to developing contextual insight. Continue reading




































