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Author Archive: Gregg Archibald

Where Are They Now? Catching Up With Insight Innovation Competition Winners RIWI

Posted by Gregg ArchibaldWednesday, November 25, 2015, 6:16 am No Comments
RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology, and in this article we discuss their place in the insights industry – successes, growing pains, advice, and other good stuff.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Where Are They Now? Catching Up With Insight Innovation Competition Winners Glimpzit

Posted by Gregg ArchibaldWednesday, September 2, 2015, 7:10 am 1 Comment
In preparation for the launch of the Insight Innovation Competition EU 2016, Gregg Archibald of Gen2 Advisors catches up with the winners of last year's round, Glimpzit.
This was posted under category: Analytics, Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Tale Of Two Events: What CASRO & TMRE Said About The State Of The MR Industry

Posted by Gregg ArchibaldWednesday, November 12, 2014, 6:42 am 1 Comment
I recently wrapped up the U.S. Conference season by attending the CASRO Annual Conference and The Market Research Event. Although each event was decidedly different in many ways, there were fundamental similarities in the overall view of where the industry is today and where it is likely headed in the future, as well as some pointers on how to get there.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, State of the Industry, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,