Author Archive: Gyurka Jansen

The Customer Journey Through the Eyes of Mobile Research

Posted by Gyurka JansenTuesday, May 8, 2012, 8:11 am 2 Comments
Mobile devices such as phones or tablets offer unique ways to stay constantly connected to somebody. This gives you the opportunity to literally follow people all day, partaking in their journey. Without going into too much detail on the problems every mobile application faces – because there are many – we can certainly say that ‘mobile’ deserves the attention of the (market) researcher. For the first time we are able to continually question people who are part of our research, or they can pro-actively provide us with their data.
This was posted under category: Best Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Ethnography, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , ,