Author Archive: Leonard Murphy
About Leonard Murphy
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, the oldest study in the industry devoted to tracking changing trends in MR Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice. Lenny serves on the Boards of the Market Research Global Alliance, the Festival of NewMR and The Merlien Institute. He is also the Chairman of the IIR Technology Driven Market Research and Merlien/GreenBook Market Research in the Mobile World conferences. Rounding out his busy life, he is the inordinately proud father of 4 children, husband to 1 wife, and slave to 2 dogs and a ferocious cat. He has lived in Atlanta, Georgia (with a few brief side excursions to less pleasant locations) since 1984.The CEO Series: An Interview With Kristin Luck of Decipher
Tuesday, January 31, 2012, 5:07 am No CommentsContinuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading
Who’s Responsible for Lousy Questionnaire Design?
Tuesday, January 17, 2012, 20:26 pm 3 CommentsWho’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Here’s my take… Continue reading
GRIT Sneak Peek: The Industry Names The Top 10 Most Innovative Market Research Firms Of 2011
Sunday, January 15, 2012, 16:35 pm 2 CommentsI have pulled a snapshot from the banners that show the Top 10 and the breaks by Client/Supplier and tenure. I also added their previous ranking information and indicated the change from 2010. More analysis will be in the report, due to be published in February. Continue reading
Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward
Monday, January 9, 2012, 11:07 am No CommentsMany researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Continue reading
Will 2012 Be The End Of The (MR) World As We Know It?
Tuesday, December 27, 2011, 21:57 pm 14 CommentsIn the spirit of the season, here is my list of predictions for the year ahead. Continue reading
Happy Holidays From The GreenBook Blog Team!
Thursday, December 22, 2011, 11:31 am 2 CommentsHere is a special Holiday greeting from Lukas, Diane, and I. Enjoy! Continue reading
“DIY” Gets Empowered: A Quick Analysis Of The SurveyMonkey/MarketTools Deal
Wednesday, December 14, 2011, 15:20 pm 11 CommentsYesterday DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers who dare to play within our demesne. Today, with the news that the 800 lb Gorilla in the space (pun intended) SurveyMoneky is acquiring MarketTools the whole concept just gained legitimacy. Continue reading
The CEO Series: A Discussion with Andrew Reid of Vision Critcal
Wednesday, December 14, 2011, 10:27 am No CommentsI’m going to be doing a periodic series of interviews with CEOs of firms that I believe are playing a significant role in transforming the industry. To start that series off, today I have Andrew Reid, Founder and President of Vision Critical. Continue reading
Physician, Heal Thyself! A Lesson In Taking Our Own Medicine
Sunday, December 11, 2011, 21:35 pm 2 CommentsI think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration of my favorite tracking study has taught me an important lesson that I think deserves to be shared with the industry. Continue reading
Holiday Gifts: Eric Salama On Radio NewMR, MR In 2012 Webinar, Gamification Debate & Net Gain 6.0
Sunday, December 11, 2011, 14:25 pm No CommentsHow are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the Great Gamification Challenge, and Net Gain 6.0! Continue reading
