Author Archive: Leonard Murphy
About Leonard Murphy
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.The Insight Innovation Challenge: 22 Companies Transforming Market Research
Wednesday, May 22, 2013, 10:20 am No CommentsAfter weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading
Pew Research Discusses Google Consumer Surveys’ Fit for Purpose
Friday, May 17, 2013, 14:15 pm 1 CommentScott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Continue reading
Phase 3 Of The Insight Innovation Competition Is Live!
Friday, May 10, 2013, 9:31 am No CommentsHave an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading
A Brave New World: Thoughts On The Research Now/Vision Critical Partnership
Wednesday, May 8, 2013, 9:00 am 8 CommentsToday a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading
UPDATED: The Top 25 Unmet Needs Of Insights Clients
Sunday, April 28, 2013, 14:48 pm 5 CommentsWe asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading
A Chat With Social Media & Text Analytics Guru Seth Grimes
Wednesday, April 24, 2013, 8:50 am No CommentsI thought it would be interesting to chat with Seth about the state of the industry, what’s coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. Continue reading
The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm
Monday, April 22, 2013, 11:53 am 4 CommentsRapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading
The Insight Innovation Challenge: Defining The Unmet Needs Of Clients
Thursday, April 11, 2013, 17:46 pm 1 CommentDo you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading
The Research rEvolution Starts In Philadelphia
Thursday, April 4, 2013, 6:34 am No CommentsAt Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading
A Day In The Life Of The Researchers Of The Future
Wednesday, March 27, 2013, 21:03 pm 3 CommentsHow the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading
