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Author Archive: Leonard Murphy

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Posted by Leonard MurphySunday, August 30, 2015, 14:48 pm No Comments
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
This was posted under category: Analytics, Association News, Business Leadership, Business Practices, Consumer Anthropology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Microsoft Aims To Disrupt Market Research: Here Is The Scoop And What It Means For The Future

Posted by Leonard MurphyTuesday, July 21, 2015, 18:17 pm 19 Comments
Microsoft officially joined the research technology supplier industry, with a potentially highly disruptive offering called Pulse for Market Research.
This was posted under category: Analytics, Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Fetch Rewards Is Going To Disrupt Shopper Insights Forever

Posted by Leonard MurphyTuesday, July 21, 2015, 12:05 pm No Comments
Interview with Wes Schroll, CEO of Fetch Rewards, the Insight Innovation Competition winner at IIeX Atlanta.
This was posted under category: Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Respondent Engagement, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 10 Challenges in the Market Research Industry

Posted by Leonard MurphyFriday, June 26, 2015, 8:50 am 6 Comments
The 10 biggest challenges in the market research industry according to the most recent GRIT study.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Consumer Experience, Data Visualization, Digital Consumerism, Economic Trends, Effective Marketing, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CASRO Transformation Series: LRW Says Transformation – So What?

Posted by Leonard MurphyTuesday, June 16, 2015, 8:33 am 1 Comment
This was posted under category: General Information