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Author Archive: Leonard Murphy

Happy Birthday, IIeX!

Posted by Leonard MurphyThursday, March 26, 2015, 13:29 pm No Comments
In celebration of IIeX’s 2nd birthday, for the next two days, take 30% off your registration for any upcoming event.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, insourcing, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Macromill Gets Set To Disrupt MR By Embracing “APPification” Of Research

Posted by Leonard MurphyWednesday, February 25, 2015, 11:55 am 1 Comment
Macromill has just emerged as the first large MR firm to embrace the app model of research as an embedded strategic initiative. What does this mean for the industry as a whole?
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 10 Disruptive Macro Trends In Market Research For 2015

Posted by Leonard MurphyMonday, February 2, 2015, 22:41 pm 3 Comments
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Industry Trends Survey, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Congratulations to the 6 Finalists of the Insight Innovation Competition for IIeX EU!

Posted by Leonard MurphySunday, January 25, 2015, 17:38 pm 2 Comments
The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked.
This was posted under category: Analytics, Best Practices, Business Leadership, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Participate In The Q1-Q2 2015 GRIT Survey!

Posted by Leonard MurphyWednesday, January 14, 2015, 11:40 am No Comments
We'd like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Celebrating 15 Years Of Innovation With BrainJuicer: Looking Back & Looking Ahead With John Kearon

Posted by Leonard MurphySunday, January 11, 2015, 16:30 pm 2 Comments
In honor of BrainJuicer's 15th Birthday, here is an interview with John Kearon on his entrepreneurial journey so far, what BrainJuicer has accomplished, and what the next stage of their journey might hold.
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Research Industry Trends Survey, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The CEO Series: Predictions for 2015 by Dave Sackman of LRW

Posted by Leonard MurphyThursday, January 8, 2015, 7:12 am 4 Comments
Since it’s already the midpoint of this decade, it’s a good time to look backward and forward to 2020. I see an exciting time for our industry.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromarketing, Neuromonitoring, Online Research, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Happy Holidays From GreenBook (With A Little Help From LRW)!

Posted by Leonard MurphySunday, December 21, 2014, 14:42 pm No Comments
The LRW team sent us one of the most awesome holiday cards ever. We loved it so much we asked them if we could borrow it and they graciously agreed. Click on the image below and you'll see why we just had to share it!
This was posted under category: Branding, Business Leadership, Business Practices, Data Visualization, Digital Marketing, Effective Marketing, General Information, Uncategorized Tags: , , , ,