I first became aware of InCrowd last year at the TDMR event in Chicago, and then had the pleasure of meeting more of their team at the Market Research in the Mobile World conference in Atlanta. I was impressed by their vision of using mobile crowdsourcing as an effective means of delivering timely and cost effective insights to the healthcare industry. The combination of vertical focus and expertize with innovative technology is a potent combination, and it’s been great to see them grow rapidly as a result of their hard work in developing a compelling value proposition. Continue reading »

Many new research techniques, but especially mobile market research, are expected to reach a tipping point this year. Come and help define the future of our industry in a uniquely open and collaborative atmosphere at MRMW 2012 in Amsterdam.

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This is just a small taste of the fantastic analysis that will be in this GRIT report. While this excerpt only tells part of the story, what a story it is! The research industry is not just bullish but perhaps even excited about new methods, with MROCs, Social Media Research, Mobile, and Text Analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won’t be a tipping point, it will be an avalanche of change. Continue reading »

The first NewMR Event in 2012 will be on 22nd February and will focus on mobile research, asking the question whether 2012 will be the year that mobile research really arrives, reaching its tipping point, and becoming mainstream? Continue reading »

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headache to a Competitive Advantage”. Continue reading »

Millward Brown has acknowledged in a recent publication that yes indeed, emotional factors may be better indicators of long terms brand success than traditional metrics. Now a few others in the industry have sent a good natured thank you to them on Valentine’s Day. This humorous prank actually highlights an important turning point in advertizing research: the era of emotional measurement has arrived. Continue reading »

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Continue reading »

As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I’m happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck. Continue reading »

During my time with the Canadian MR community an insight crystallized for me: that the transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before, but as I heard the other presentations and talked to folks what I realized was that from a business health standpoint, one of the only viable paths existing MR firms have is to begin incorporating things like social media analytics, mobile methods, biometrics and communities into their current toolbox by crafting hybrid approaches that marry the best of traditional techniques with the newer stuff. Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »