Gavin Winter

Gavin Winter

President & Principal Consultant at Customer Code Consulting Inc

Gavin Winter is SVP CEM at Vision Critical. Gavin‚Aos early career saw him rise to a senior management-level with Mercedes-Benz wholesale and retail in the United Kingdom where he led their inaugural Customer-First initiative. Following his departure he returned to Mercedes in a consultative capacity as part of the performance improvement company Maritz Europa in 1995 with whom he then helped to establish their European Research arm and then later as a Board Director of the combined Maritz.TRBI company. Gavin gained rich and deep experience in multi-national customer experience in the automotive, banking and hospitality sectors. In 2005 Gavin moved to Canada to join Synovate‚Aos Global Motoresearch Group where he helped spearhead its rapid growth to a $100m entity by 2009, again largely due to major business wins in the US and Global automotive sectors. A 2.5 year stint followed as Director and SVP of Synovate‚Aos Global Customer Experience Practice where he continued to grow the business in other industry verticals with multi-million $ studies in the Telecoms, Insurance, Banking and Hotel industries. During this time, Gavin was also responsible for Synovate‚Aos data visualization strategy and software platform partnerships. He gained a deep understanding and appreciation of the emerging value of SaaS applications in the Customer Experience space and as a consequence recently joining VisionCritical where he now heads-up business development for their CEM Enterprise-wide Feedback Management platform.

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Research Methodologies

Improving Upon EFM Tools

How can we improve on the undoubted utility of EFM tools while at the same time better harnessing social media?

Gavin Winter

Gavin Winter

President & Principal Consultant

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