About Greg Heist

Greg Heist is VP, Research Innovation at Gongos Research where he is responsible for guiding the innovation strategy. From white-board concepts to product development, Greg and his team ensure that technology and innovation support a primary role – to make the research process more engaging for consumers and more meaningful and powerful for corporations. A practitioner and moderator with over 16 years of research under his belt, Greg is a visionary at heart. He believes we are in the midst of an evolution in the way we conduct research, and he plans to help pave the way. As an industry speaker at events produced by the IIR, AMA, CASRO and Heartland Mobile Council, Greg has examined how advanced platforms increase respondent engagement, while providing new avenues for corporations to understand consumers. He believes mobile applications will further converge consumers lives with immersive methods to engage them in marketing research. Greg received his BS in Industrial Administration from Kettering University, and his MS in Humanistic and Clinical Psychology from the Michigan School of Professional Psychology.