Author Archive: InsightsNow Blogger
About InsightsNow Blogger
Founded in 2003 in Corvallis, Oregon, by David Lundahl, Ph.D., InsightsNow is the leading research company for product innovation and development, serving global consumer packaged goods businesses. Grounded in the science of consumer behavior, innovative research approaches and technology, InsightsNow rapidly delivers insights that allow companies to accelerate products to market with more success than ever before.Elusive Search for the Silver Bullet – Emotion Measurement
Wednesday, September 8, 2010, 9:32 am 1 CommentEveryone in our industry is looking for a silver bullet – a way to measure emotions. Why? There is a belief that if the capability to measure emotions existed, then researchers could incorporate this new source of information to better …
Looking at the Consumer Experience
Tuesday, July 27, 2010, 13:05 pm 2 CommentsAs many of you are aware, the recent release of the iPhone 4G has caused quite a disruption in the cosmos of the interweb. In response to its problematic tendency to lose service when it is held in a specific …
Market Research: It’s About People, People
Tuesday, July 13, 2010, 6:49 am 1 CommentBloomberg Businessweek in their “NEXT Innovation Tools and Trends” recently posted a blog about the Modern Corporation, and the refocus that must be paid towards the individual in the corporate process.
In the article “The Modern Corporation: …
