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Author Archive: InsightsNow Blogger

Elusive Search for the Silver Bullet – Emotion Measurement

Posted by InsightsNow BloggerWednesday, September 8, 2010, 9:32 am 1 Comment

Everyone in our industry is looking for a silver bullet – a way to measure emotions.  Why?  There is a belief that if the capability to measure emotions existed, then researchers could incorporate this new source of information to better …

This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, Industry Trends, Innovation in Market Research, Market Research Techniques Tags: ,

Looking at the Consumer Experience

Posted by InsightsNow BloggerTuesday, July 27, 2010, 13:05 pm 2 Comments

As many of you are aware, the recent release of the iPhone 4G has caused quite a disruption in the cosmos of the interweb. In response to its problematic tendency to lose service when it is held in a specific …

This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Insights, Strategy Tags: ,

Market Research: It’s About People, People

Posted by InsightsNow BloggerTuesday, July 13, 2010, 6:49 am 1 Comment

Bloomberg Businessweek in their “NEXT Innovation Tools and Trends” recently posted a blog about the Modern Corporation, and the refocus that must be paid towards the individual in the corporate process.

In the article “The Modern Corporation:

This was posted under category: Business Leadership, Consumer Anthropology, Consumer Behavior, Consumers, Ethnography, Human Capital, Innovation in Market Research, Respondent Engagement Tags: , ,