Jason Anderson

Jason Anderson

Owner at Datagame

Jason Anderson is an entrepreneur, thinker, speaker, and technologist with over 20 years experience in the software, technology, and entertainment industries. He serves as President at Datagame.io where he applies gamification to marketing and insights, and President of Insights Meta (the full service research arm for Datagame). He previously managed global consumer insights at Blizzard Entertainment, a premier global publisher of entertainment software. He's also managed business intelligence teams at Microsoft Xbox and led the consulting practice at International Development Group, a boutique agency catering to the needs of the interactive entertainment industry. You can follow Jason on Twitter via @dirkgently.

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8 Things I Would Do if I Were a Market Research Company

Insights Industry News

8 Things I Would Do if I Were a Market Research Company

A client-side researcher steps into the shoes of a research supplier.

Jason Anderson

Jason Anderson

Owner

Latest

Insights Industry News

#reThink13 : Chicken Little, Or The Boy Who Cried Wolf?

Jason Anderson employs fables to give his thoughts on the major themes that emerged from ARF re:Think Day 1.

Jason Anderson

Jason Anderson

Owner

Pokemon Go: Gamification Lessons For Research

Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Jason Anderson

Jason Anderson

Owner

Research Methodologies

The State of Gamification in Market Research

Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification?

Jason Anderson

Jason Anderson

Owner

Of Innovation and Snake Oil

For several years now, the insights industry has been talking about innovation. I struggle to remember what people talked about before.

Jason Anderson

Jason Anderson

Owner

Insights Industry News

Information is free. Insight is expensive. Action is priceless.

How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson.

Jason Anderson

Jason Anderson

Owner

Insights Industry News

Step 1: Get Out of the Survey Business

There are several things I would do if I were a market research company. Here’s the first thing I’d do.

Jason Anderson

Jason Anderson

Owner

Data Quality, Privacy, and Ethics

Is Safe Harbor Still Safe?

The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?

Jason Anderson

Jason Anderson

Owner

Insights Industry News

The 7 BS Stories of the Market Research Business

Here are 7 distortions that too many companies accept at face value.

Jason Anderson

Jason Anderson

Owner

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