Author Archive: Jason Anderson
About Jason Anderson
Jason Anderson is an entrepreneurially minded thinker, speaker, and technologist with an eye for trendspotting. With over 20 years experience in the software, technology, and entertainment industries, Jason currently serves as President at Insights Meta where he applies technology and story-telling to research challenges. He previously managed global consumer insights at Blizzard Entertainment, a premier global publisher of entertainment software. He's also managed business intelligence teams at Microsoft Xbox and led the consulting practice at International Development Group, a boutique agency catering to the needs of the interactive entertainment industry. You can follow Jason on Twitter via @dirkgently.The State of Gamification in Market Research
Monday, April 8, 2013, 9:55 am 1 CommentThe concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading
#reThink13 : Emerging Markets Have Emerged
Tuesday, March 19, 2013, 16:56 pm No CommentsOnce you add emerging markets to your universe, you will recognize that they have already emerged. Continue reading
#reThink13 : Chicken Little, Or The Boy Who Cried Wolf?
Tuesday, March 19, 2013, 9:21 am 1 CommentJason Anderson gives his thoughts on the major themes that emerged from ARF re:Think Day 1 Continue reading
#reThink13: Postive Affirmations For Conference Attendees
Sunday, March 17, 2013, 18:01 pm 3 CommentsConferences can be grueling affairs; here are 10 tips on how to maximize the experience with ARF re:Think in mind. Continue reading
Garbage In Garbage Out Part Deux (aka Panels Suck)
Thursday, September 13, 2012, 7:33 am 5 CommentsConsider: What’s the difference between a $6 respondent and a $25 respondent? Is the $25 respondent substantially better in terms of recruiting practices, data quality, and policy integrity? Or was the $25 respondent simply a $6 respondent that had been purchased from another source and marked up? And how can you tell the difference? Continue reading
Transparency is dead. Long live transparency!
Wednesday, August 29, 2012, 14:07 pm No CommentsIf you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading
Information is free. Insight is expensive. Action is priceless.
Tuesday, August 28, 2012, 14:52 pm 5 CommentsHow can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson. Continue reading
Revisting 8 Things I Would Do if I Were a Market Research Company
Monday, July 30, 2012, 12:44 pm 8 CommentsI won’t be shy about this: I left MRMW feeling rather vindicated. Two days of excellent speakers, one by one, reinforced each of the points I made previously in my 8 Things I Would Do if I Were a Market Research Company post. Here is what I heard and what I think it means today. Continue reading
Getting Ready For #MRMW: A Client’s Perspective
Tuesday, July 17, 2012, 11:00 am No CommentsTechnology continues to displace products and industries, and to do so with increasing speed. Companies that ride that wave when it hits their industry can become giants; the only alternatives are to be battered ashore or drowned by it. Continue reading
Market Research Software I Wish I Had
Wednesday, July 11, 2012, 15:46 pm 19 CommentsA quick note to the software entrepreneurs out there: there are lots of software technologies that would really help me create some kick-ass research insights. Unfortunately, nobody has built them yet (or if they have, they haven’t reached my inbox). Continue reading
