Jeffrey Henning

Author Archive: Jeffrey Henning

About Jeffrey Henning

Jeffrey Henning, PRC, is a serial research entrepreneur dedicated to widening the audience for market research. He is best known for founding Perseus Development Corporation in 1993 and Vovici in 2006. Perseus pioneered Computer Assisted Personal Interviewing, focus group transcription software and web surveys: Perseus SurveySolutions for the Web was the first dedicated survey software application, named the PC Magazine Editors' Choice winner in 2000. Perseus was purchased by Austin Ventures in 2006. At Vovici, Jeffrey led the team that created the first Enterprise Feedback Management application, pioneering an industry that Gartner estimates now has 70 vendors; Vovici was also the first vendor integrating online panels with Market Research Online Communities. Vovici was acquired by Verint in 2011. Jeffrey is a member of ESOMAR and the Market Research Association.

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Jeffrey Henning’s #MRX Top 10: Up! Adventure is Out There

Posted by Jeffrey HenningWednesday, May 15, 2013, 6:44 am 1 Comment

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry Tags: Abacus Data, Advertising Research Foundation, best practices, brands, business leadership, change, Ciara Byrne, communities, consumer behavior, Consumer Insights, Consumer Segmentation, consumers, emerging, emerging techniques, Fast Company, Hannah Mumby, hybrid approaches, IieX, In-Tweet Surveys, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos, Jeffrey Henning, Joel Rubinson, leadership, market research, marketing, Millennials, MRX, Online Qualitative Research, PSFK, Research Now, research technologies, Respondent Engagement, Sean Copeland, Starcom MediaVest Group, Steve Jobs, strategy, technology, transformation, trends, Twitter, Vision Critical

Jeffrey Henning’s #MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics

Posted by Jeffrey HenningTuesday, April 30, 2013, 15:55 pm No Comments

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: Anne-Lindsay Beall, behavioral economics, best practices, Big Data, brands, Brian Tarran, business leadership, Buzzmetrics, change, consumer awareness, consumer behavior, consumers, Edward Appleton, emerging, emerging techniques, Eric Williams, Face Group, hybrid approaches, Impact magazine, Innovation in Market Research, insights, Ipsos, JD Power & Associates, Jeffrey Henning, Loyalty 360, market research, market research industry, metadata, mobile, mobile qualitative research, Mobile Research, MRX, Netbase, NewMR, Online Monitoring, Principles of Marketing Research, Pulsar TRAC, Ray Poynter, Research Live, Research magazine, Respondent Engagement, SAS Customer Intelligence, Seth Grimes, Simon Miller, smartphones, Social Media, Social Media Analytics, social media monitoring, social monitoring tools, strategic analytics, strategic value, strategy, Taddy Hall, technology, text analysis, Text Analytics, The Cambridge Group, transformation, trends

Jeffrey Henning’s #MRX Top 10: Presenting Data for Quick Decisions

Posted by Jeffrey HenningWednesday, April 17, 2013, 8:13 am 1 Comment

Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Big Data, Branding, Fresh Voices, Market Research in the News, Social Media, State of the Industry, The Global View Tags: Advertising Research Foundation, Andrew Ho, Annie Pettit, best practices, Big Data, Bob Fibin, BrainJuicer, branding, brands, business leadership, change, Communispace, consumer behavior, Data analysis, Data Scientist, Data Visualization, decision-makers, Diane Liebenson, DoSomething.org, emerging, emerging techniques, Face Group, future of mr, global research, GreenBook, HBR, HBR Guide to Persuasive Presentations, industry news, innovation, Innovation in Market Research, insights, Jeff Bladt, Jeffrey Henning, Jeremy Rix, John Kearon, Julie Wittes Schlack, leadership, market research, market research industry, market researchers, marketing, mobile, MRX, Nancy Duarte, Oko, Qualitative Research, researcher of the future, Simon Miller, Social Media, social media interaction, strategy, technology, Tom Davenport, Tom Ewing, transformation, trends

Consumer Insights Roundup: Tax Perceptions and Refund Plans

Posted by Jeffrey HenningMonday, April 15, 2013, 9:19 am No Comments

What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes? Continue reading »

This was posted under category: Blogs, Business Practices, Consumer Anthropology, Consumer Experience, Contributors, Economic Trends, Market Research in the News Tags: 2013 Financial Literacy Survey, Braun Research, Capital One, consumer behavior, consumers, federal tax refund, Gallup, Harris Interactive, Insurance Research Council, IRS, Jeffrey Henning, John Hancock Financial, LifeLock, market research, Mathew Greenwald & Associates, Pew Researc, PriceGrabber, strategic value, Taxes, The National Foundation for Credit Counseling, Travel Leaders Group, trends, Viggle

Jeffrey Henning’s #MRX Top 10: Rage Globally, Analyze Universally

Posted by Jeffrey HenningWednesday, April 3, 2013, 0:35 am No Comments

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized Tags: Affectiva, Amanda Sibley, American Community Survey, ARF re:Think 2013, associations, best practices, Big Data, BrainJuicer, brands, business leadership, Census Bureau, Co.Create, communities, consumer behavior, consumers, crowdsourcing, demographic data, disruption, Douglas Van Praet, emerging, emerging techniques, ESOMAR, ethnography, Finn Raben, Gayle Fuguitt, GOOGLE, Google Analytics, Google Universal Analytics, HubSpot, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, J. Walker Smith, Jeffrey Henning, market research, marketing, Millward Brown, MRA, MROC, MRX, NewMR, Paul Long, Ray Poynter, Richard Evensen, Social Media, strategy, Sue York, technology, Tom Ewing, transformation, trends, Visual Content

Jeffrey Henning’s #MRX Top 10: It’s Not What Your Customer’s Thinking, But What Her Friends Are Thinking

Posted by Jeffrey HenningTuesday, March 5, 2013, 7:24 am No Comments

Of the 1,982 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Respondent Engagement, social sample, State of the Industry, Voice of Costumer (VOC) Tags: best practices, Big Data, BrainJuicer, brands, business leadership, Caroline Florence, change, Co-creation Manager, consumer behavior, consumers, crowdsourcing, Diageo, Edward Appleton, emerging, emerging techniques, ethnography, HMV, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Jeffrey Graham, Jeffrey Henning, Karen Foster, leadership, Lenny Murphy, market research, market researchers, marketing, Marketing Insights, mobile, MRX, Neuromarketing, Northstar Research, Quirks', Ray Poynter, Respondent Engagement, Samantha Bond, social influence, Social Media, storytelling, strategic value, strategy, technology, Tom Ewing, transformation, trends, Twitter, Vision Critical, Yannig Roth

Jeffrey Henning’s #MRX Top 10: Still on the Vine: Big Data, Small Surveys and Young Researchers

Posted by Jeffrey HenningWednesday, February 20, 2013, 7:14 am No Comments

Of the 1948 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading »

This was posted under category: Big Data, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Fresh Voices, Gamification, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Industry Trends Survey, Social Media, State of the Industry Tags: Antifragile, associations, Big Data, brands, business leadership, change, consumer behavior, consumers, crowdsourcing, Data Visualization, Edward Appleton, emerging, emerging techniques, Gong Xi Fa Cai, Gongos Research, Greg Heist, GRIT, hybrid approaches, industry news, innovation, Innovation in Market Research, InSites Consulting, Integrated Advertising, International Journal of Market Research, Ipsos Loyalty, John Carroll, leadership, Maarten Lagae, market research, marketing, MRX, Nassim Taleb, R-net, Research Industry Trends Report, Research Industry Trends Survey, Research Through Gaming, smartphones, Social Media, Steve Martin, strategy, technology, TNS, Todd Powers, transformation, trends, Vine, Wired, Yes! 50 Scientifically Proven Ways to be Persuasive

Jeffrey Henning’s #MRX Top 10: An $800 Million Gorilla, Yet Surveys Still Make Us Go Bananas

Posted by Jeffrey HenningTuesday, February 5, 2013, 16:00 pm No Comments

Of the 1856 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry Tags: Andy Howden, Angry MR Client, best practices, Big Data, Bottom Line Analytics, brands, business leadership, change, consumer behavior, consumers, emerging, ethnography, GOOGLE, human capital, hybrid approaches, individual innovation, industry news, innovation, Innovation in Market Research, insight and marketing directors, Insight Inside, insights, Jeffrey Henning, Johnson & Johnson, Kathryn Korostoff, knowledge curation, market research, marketing research, Michael Wolfe, mobile, MRX, Neal Cole, Robert Heeg, social influence, Social Media, social media measurement, strategic value, strategy, SurveyMonkey, Suzana Pamplona, technology, Text Analytics, Tiger Global, Tom Ewing, transformation, trends, Twitter, Vision Critical, Word Of Mouth marketing

Jeffrey Henning’s #MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes

Posted by Jeffrey HenningWednesday, January 23, 2013, 6:26 am No Comments

Of the 1,695 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: Affectiva, associations, behavioral economics, best practices, brands, Brian Singh, Brian Tarran, business leadership, change, Coke, Communispace, communities, consumer behavior, consumers, copy-testing, Data Visualization, Deutsch L.A., Douglas Van Praet, Edward Appleton, emerging, emerging techniques, emotion-focused innovation, ESOMAR, ESOMAR Congress, ethnography, facial coding, hybrid approaches, industry news, InfoTools, innovation, Innovation in Market Research, Insight Innovation Competition, insights, Julie Diaz Asper, Julie Wittes Schlack, market research, market research industry, marketing, Millward Brown, MRX, NASDAQ, Patricio Pagani, Research magazine, Respondent Engagement, strategic value, strategy, technology, transformation, trends, Under The Radar, Unilever, Zinc Research

Jeffrey Henning’s #MRX Top 10: Looking Back, Looking Ahead & Looking Out

Posted by Jeffrey HenningTuesday, January 8, 2013, 10:35 am No Comments

Of the 927 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: Asia Pacific, best practices, Big Data, brands, Brian Singh, business leadership, change, consumer behavior, consumers, creativity. culture, Edward Appleton, emerging, emerging techniques, ethnography, FTC, gamification, Globant, Hasson Associates, Howard Fienberg, human capital, Innovation in Market Research, insights, Kinesis Survey Technologies, leadership, market research, Market Research Association, marketing, mobile, Mobile Survey Traffic, Ray Poynter, Reg Baker, Respondent Engagement, Sinead Hasson, Social Media, strategic value, strategy, survey platform, Tax Personal Data Collection, technology, transformation, trends, Under The Radar, Vision Critical, WPP

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