Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Jeffrey Henning, IPC, is the chief research officer of Researchscape. He’s annoyed millions of respondents in his career.

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“What the Hell is an Insight?”, As Per Robert P. Moran

Research Methodologies

“What the Hell is an Insight?”, As Per Robert P. Moran

My favorite presentation from the MRA’s Corporate Researcher Conference was “What the Hell is an Insight?” by Robert P. Moran.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

Latest

A Festivus for the Rest of Us Respondents

Research Methodologies

A Festivus for the Rest of Us Respondents

Reflecting on how we can improve survey design for respondents.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – August 8, 2017

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – August 8, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

Pokémon Go – Augmenting Reality With Physical Locations

Pokémon Go – Augmenting Reality With Physical Locations

Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits?

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

Research Methodologies

Agile Research And Agile Running Backs

What is Agile Research? Jeffrey Henning breaks it down, gives examples, and ties it into football superstitions all in one post.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

Aliens vs. Dinosaurs

Brand Strategy

Aliens vs. Dinosaurs

Given the diverse backgrounds of market researchers, there is a real need to continuously train.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx in 2015.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

Microfencing Across the Universe

Research Methodologies

Microfencing Across the Universe

Will microfencing usher in a new wave of mobile market research, or will it be just another bomb at the box office?

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise

#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer

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