Author Archive: Jake Hoare

Correspondence Analysis of Brand Switching and Other Square Tables

Posted by Jake HoareThursday, September 7, 2017, 7:00 am No Comments
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.
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Gradient Boosting: The Coolest Kid on the Machine Learning Block

Posted by Jake HoareThursday, June 15, 2017, 6:00 am No Comments
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,