Jonathan La

Jonathan La

Senior Vice-President, Growth at Hotspex

For over 15 years, Jonathan has been spearheading brand strategy and innovation, while leading high performing teams across 5 different industries. Currently as Vice President of Strategic Growth and Brand Building at Hotspex, Jonathan has fostered and strengthened many of Hotspex‚Aos relationships with 15 of the Top 20 global advertising brands in over 30 countries, by driving growth in a rapidly changing industry. Jonathan has also ensured that Hotspex has ranked among the top 20 global most innovative insights consultancies for 3 consecutive years by building awareness for Hotspex‚Aos cutting edge marketing and behavioural science methodologies. Jonathan is an innovator and brand builder that is also fiercely passionate about wellness, having founded a mindfulness studio and outdoor boot camp program.

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Insights Industry News

It’s 3AM, Do You Know What Your Distinctive Brand Assets Are?

Do you know which of your brand identity elements are driving the distinctiveness of your brand?

Jonathan La

Jonathan La

Senior Vice-President, Growth

Latest

Top 3 Themes from the 2019 GRIT Business & Innovation Report

Artificial Intelligence and Machine Learning

Top 3 Themes from the 2019 GRIT Business & Innovation Report

Crucial takeaways from the latest GRIT publication.

Jonathan La

Jonathan La

Senior Vice-President, Growth

How Prepared Are You For the Future of Market Research?

How Prepared Are You For the Future of Market Research?

Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019.

Jonathan La

Jonathan La

Senior Vice-President, Growth

CEO Series

How Pokémon Go’s Popularity Can Benefit McDonald’s

How getting the attention of Pokémon players benefits McDonald’s.

Jonathan La

Jonathan La

Senior Vice-President, Growth

Marketers, How Will the Recession Impact Your Career and Brand?

Advertising and Marketing Research

Marketers, How Will the Recession Impact Your Career and Brand?

Navigating marketing in anticipation of an economic crisis.

Jonathan La

Jonathan La

Senior Vice-President, Growth

Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising

Behavioral Science

Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising

Case study on using applied behavioural science for Google advertising

Jonathan La

Jonathan La

Senior Vice-President, Growth

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