Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Jon Puleston, is Vice President of GMI Interactive, part of the GMI group based in London. GMI (Global Market Insite, Inc.) is a leading provider to the global online research industry headquartered in Seattle, USA. His team specialises in the design of interactive surveys and developing specialist technology for conducting interactive online research. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry‚Aos first ever flash survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys. His company was purchased by GMI in 2006. Over the last 3 year he has been conducting extensive research investigating techniques to improve panel engagement using interactive research techniques with the aim of increasing the quality of data and completion rates from online surveys. He has published 2 papers on this topic in association with Engage research and recently presented a paper at the ARF conference in New York with Sony Music UK demonstrating how some of these techniques have been successfully been put into practice.

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Research Technology (ResTech)

The Game Mechanics of Social Media

Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.

Jon Puleston

Jon Puleston

Vice President - Innovation

Latest

Honesty of Responses: The 7 Factors at Play

Behavioral Science

Honesty of Responses: The 7 Factors at Play

30% of survey respondents lie. Here is why.

Jon Puleston

Jon Puleston

Vice President - Innovation

Research Methodologies

Questionnaire Piloting: A User Guide

What can you use piloting to do, and how do you go about piloting? Here are some tips and suggestions.

Jon Puleston

Jon Puleston

Vice President - Innovation

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

Artificial Intelligence and Machine Learning

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.

Jon Puleston

Jon Puleston

Vice President - Innovation

Insights Industry News

Information Addiction: The Implications for Society, Brands, Advertising & Research

Jon Puleston confesses his information addiction, and analyzes the implications it has for society and the commercial arena.

Jon Puleston

Jon Puleston

Vice President - Innovation

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