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Author Archive: Jon Puleston

Honesty of Responses: The 7 Factors at Play

Posted by Jon PulestonSunday, March 4, 2012, 8:31 am 3 Comments
We have witnessed questions where up to 30% or respondents show signs of untruthfulness based upon the context of how you ask the question and the type of questions being answered and who you are asking. The reasons for this, though, are complicated. We have identified a range of driving factors that determine the level of authenticity to an answer we may give.
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The Game Mechanics of Social Media

Posted by Jon PulestonFriday, May 6, 2011, 17:16 pm 5 Comments
I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify surveys and I have started to see game play mechanics embedded into all sort of activities. Just for a bit of fun, well as an invented game in-fact if you look at it this way, I tried to identify and compare the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , ,

Questionnaire Piloting: A User Guide

Posted by Jon PulestonFriday, April 8, 2011, 9:48 am No Comments
If I were to offer one piece of advice to the market research industry on my death bed it would be "do more piloting!". We have found that effective piloting really can lead to more efficiently executed research so it amazes me that more research companies have not latched on to the value of doing this.
This was posted under category: Business Leadership, Business Practices, Contributors, Emerging Techniques, General Information, Innovation in Market Research, Leadership, Market Research Techniques, Online Research, Technology Tags: , , , , , , , , , , ,