Author Archive: Jon Puleston
About Jon Puleston
Jon Puleston, is Vice President of GMI Interactive, part of the GMI group based in London. GMI (Global Market Insite, Inc.) is a leading provider to the global online research industry headquartered in Seattle, USA. His team specialises in the design of interactive surveys and developing specialist technology for conducting interactive online research. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry’s first ever flash survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys. His company was purchased by GMI in 2006. Over the last 3 year he has been conducting extensive research investigating techniques to improve panel engagement using interactive research techniques with the aim of increasing the quality of data and completion rates from online surveys. He has published 2 papers on this topic in association with Engage research and recently presented a paper at the ARF conference in New York with Sony Music UK demonstrating how some of these techniques have been successfully been put into practice.Honesty of Responses: The 7 Factors at Play
Sunday, March 4, 2012, 8:31 am 3 CommentsWe have witnessed questions where up to 30% or respondents show signs of untruthfulness based upon the context of how you ask the question and the type of questions being answered and who you are asking. The reasons for this, though, are complicated. We have identified a range of driving factors that determine the level of authenticity to an answer we may give. Continue reading
The Game Mechanics of Social Media
Friday, May 6, 2011, 17:16 pm 5 CommentsI have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify surveys and I have started to see game play mechanics embedded into all sort of activities.
Just for a bit of fun, well as an invented game in-fact if you look at it this way, I tried to identify and compare the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game. Continue reading
Questionnaire Piloting: A User Guide
Friday, April 8, 2011, 9:48 am No CommentsIf I were to offer one piece of advice to the market research industry on my death bed it would be “do more piloting!”. We have found that effective piloting really can lead to more efficiently executed research so it amazes me that more research companies have not latched on to the value of doing this. Continue reading
