Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Joel is President and Founder of Rubinson Partners, Inc., a marketing and research consultancy. As Chief Research Officer at the ARF, Joel interacted directly with hundreds of research leaders and drove the organization's initiatives. Joel is also a published author of numerous papers in professional journals and a frequent speaker at industry conferences.

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Are You Using Synthetic Data for Analytics?

LevelUP Your Research

Are You Using Synthetic Data for Analytics?

Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...

Joel Rubinson

Joel Rubinson

President

Latest

Brand Differentiation: A Reality the Dirichlet Model Can’t Account For

LevelUP Your Research

Brand Differentiation: A Reality the Dirichlet Model Can’t Account For

Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation.

Joel Rubinson

Joel Rubinson

President

How Can You Tell If Your Advertising is Working?

LevelUP Your Research

How Can You Tell If Your Advertising is Working?

Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...

Joel Rubinson

Joel Rubinson

President

The Difference between Segments and Audiences

LevelUP Your Research

The Difference between Segments and Audiences

How to differentiate between a segment and an audience.

Joel Rubinson

Joel Rubinson

President

Why I Don’t like the Five-Point Purchase Intent Question

LevelUP Your Research

Why I Don’t like the Five-Point Purchase Intent Question

Purchase intent questioning does not accurately mirror shopper choice.

Joel Rubinson

Joel Rubinson

President

How Baseball Led Me to Marketing Analytics

LevelUP Your Research

How Baseball Led Me to Marketing Analytics

Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.

Joel Rubinson

Joel Rubinson

President

Brand Loyalty: The Link between Attitudes and Behaviors

LevelUP Your Research

Brand Loyalty: The Link between Attitudes and Behaviors

Bringing attitudinal and behavioral perspectives together for predictive power.

Joel Rubinson

Joel Rubinson

President

Marketing Simplification Is The New Black

Brand Strategy

Marketing Simplification Is The New Black

Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.

Joel Rubinson

Joel Rubinson

President

The Most Important Brand Tracker Question you are Probably Omitting

LevelUP Your Research

The Most Important Brand Tracker Question you are Probably Omitting

I have had a number of consulting assignments through the years with a goal of improving a client’s brand tracker.  You know the story…nothing moves a...

Joel Rubinson

Joel Rubinson

President

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