About Joel Rubinson

Joel is President and Founder of Rubinson Partners, Inc., a marketing and research consultancy. As Chief Research Officer at The ARF, Joel interacted directly with hundreds of research leaders and drove the organization’s initiatives regarding notably: Research transformation (designing the future of the profession—see the video 360 media and marketing Social media and listening Online research data quality Shopper insights Joel helped build awareness of the ARF and its priorities by building a sizable social media presence via a blog that achieved thousands of page views each month and with a twitter profile of nearly 3,000 followers. Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and was also the global thought leader for shopper research. Before joining Synovate, Joel was at the NPD Group for many years, leading the creation of tools for brand equity management (BrandBuilder), new product forecasting (ESP), category management and designed many of their data collection and sampling methodologies as NPD changed from paper diaries to online research. Joel started his research career at Unilever. Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences. He has taught the official American Marketing Association advanced tutorial on brand loyalty, been a professor at NYU and lectured at Columbia, Wharton, Amos Tuck School, and the University of Rochester. Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.