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Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
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Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation.
Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...
How to differentiate between a segment and an audience.
Purchase intent questioning does not accurately mirror shopper choice.
Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.
Bringing attitudinal and behavioral perspectives together for predictive power.
Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.
I have had a number of consulting assignments through the years with a goal of improving a client’s brand tracker. You know the story…nothing moves a...
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