Kristof De

Kristof De

Co Founder & Chief Executive Officer at InSites Consulting

Kristof De Wulf started his career at Vlerick Business School, obtaining a PhD in Applied Economic Sciences and later becoming Associate Marketing Professor and Partner at Vlerick Business School. Together with 3 Vlerick colleagues, Kristof co-founded InSites Consulting in 1997, acting as CEO of the company since 2012, providing strategic direction and energy to the 5 teams and more than 125 employees spread across Belgium, Netherlands, UK, US and Romania. With over 20 years of relevant experience with world leading FMCG brands, Kristof is still very much involved in supporting clients. He is account director for PepsiCo, Mars, Danone and Unilever, helping them to unlock the consulting potential that resides in ‚"ordinary" consumers. Kristof has published numerous articles in A-rated journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Business Research, International Marketing Review, Services Management, Journal of Retailing and Consumer Services, Journal of Business Ethics, etc. He has been awarded with the MOAward for Agency Researcher of the year 2010 and is a regular speaker at various research and marketing events worldwide. He is included in "The Ultimate List of Social CEOs on Twitter", just a few places behind Oprah Winfrey, Richard Branson, Donald Trump and Rupert Murdoch.

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The 4 Futures Of Marketing Research

How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great...

Kristof De

Kristof De

Co Founder & Chief Executive Officer

Latest

4 Insights On How Not to Get Left Behind

4 Insights On How Not to Get Left Behind

It’s unlikely that our future will be created by average people from average backgrounds using average skills that generate average results.

Kristof De

Kristof De

Co Founder & Chief Executive Officer

The Future Of Market Research As Seen Through A Silicon Valley Lens

Kristof De Wulf shares his key takeaways on the future of the market research industry through a Silicon Valley lens.

Kristof De

Kristof De

Co Founder & Chief Executive Officer

How Structural Consumer Collaboration Enabled SONY Pictures Television to be More “C.R.E.A.T.I.V.E.”

How Structural Consumer Collaboration Enabled SONY Pictures Television to be More “C.R.E.A.T.I.V.E.”

InSites Consulting is helping Sony become more creative and consumer-centric

Kristof De

Kristof De

Co Founder & Chief Executive Officer

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