Kevin Gray

Kevin Gray

President at Cannon Gray

Kevin Gray is a marketing science and analytics consultant who has worked in marketing research for more than 30 years. His background covers dozens of product and service categories and over 50 countries. Kevin began his career on the client side in New York and he has done the A-Z of marketing research. This includes advanced analytics and new product development for Nielsen Customized and Kantar (Research International). He founded his consultancy, Cannon Gray, in 2008 and works with clients, marketing research agencies, consultants and ad agencies located in many regions of the world. He's a strong believer in taking advantage of new research tools and data to their fullest...but without letting the tools and data become the ends instead of the means.

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Responsible AI: Balancing Innovation with Ethics

The Prompt

Responsible AI: Balancing Innovation with Ethics

Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generati...

Kevin Gray

Kevin Gray

President

Latest

What Exactly Is Marketing Science?

Research Methodologies

What Exactly Is Marketing Science?

Marketing science is continuously evolving and in 20 years time will probably look quite different from the way it does now.

Kevin Gray

Kevin Gray

President

The Characteristics Of A Good Analyst

Insights Industry News

The Characteristics Of A Good Analyst

All analysts are not alike. So how do you spot a good one?

Kevin Gray

Kevin Gray

President

The Secret To Combining Knowledge, Skills, Tools and Data Together

Insights Industry News

The Secret To Combining Knowledge, Skills, Tools and Data Together

Here’s how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and common sense.

Kevin Gray

Kevin Gray

President

CEO Series

Vital Statistics You Never Learned…Because They’re Never Taught

Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.

Kevin Gray

Kevin Gray

President

CEO Series

Neuroscience and Marketing

An interview with Professor Nicole Lazar on neuroscience and its role in market research.

Kevin Gray

Kevin Gray

President

What Do Marketing Scientists Really Do?

Insights Industry News

What Do Marketing Scientists Really Do?

I’d like to draw back the curtain for a moment and let you peer inside the sometimes mystifying world of the Marketing Scientist.

Kevin Gray

Kevin Gray

President

RFPs:  The Basics

Insights Industry News

RFPs: The Basics

A few tips for newcomers working at MR agencies on the “Marketing Research 101” basics of how to respond to a client brief.

Kevin Gray

Kevin Gray

President

Causation in a Nutshell

CEO Series

Causation in a Nutshell

Clear thinking about causation is increasingly important in MR, especially as we move into a world of bigger, more diverse data sets.

Kevin Gray

Kevin Gray

President

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