Categories
Want to publish with us?
Submit here
Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generati...
Latest
Marketing science is continuously evolving and in 20 years time will probably look quite different from the way it does now.
All analysts are not alike. So how do you spot a good one?
Here’s how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and common sense.
Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.
An interview with Professor Nicole Lazar on neuroscience and its role in market research.
I’d like to draw back the curtain for a moment and let you peer inside the sometimes mystifying world of the Marketing Scientist.
A few tips for newcomers working at MR agencies on the “Marketing Research 101” basics of how to respond to a client brief.
Clear thinking about causation is increasingly important in MR, especially as we move into a world of bigger, more diverse data sets.
Follow Top Authors
Want to publish with us?
Sign Up for
Updates
Get what matters, straight to your inbox.
Curated by top Insight Market experts.
67k+ subscribers