Author Archive: Kerry Hecht

Research on Research Respondents: What Have We Learned?

Posted by Kerry HechtTuesday, July 5, 2016, 9:24 am 3 Comments
Kerry Hecht details learnings from meetings with real respondents at IIeX.
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Look Who’s Talking, Prequel: What Research Participants Say About Research

Posted by Kerry HechtThursday, May 19, 2016, 7:00 am 1 Comment
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members. However, we are neither implementing sufficient solutions nor giving the panel members a voice regarding what we ask them to do.
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