1. Greenbook 2
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Author Archive: Kirk Hendrickson

Understanding Price Sensitivity in the Grocery Aisle

Posted by Kirk HendricksonTuesday, August 30, 2016, 6:00 am 2 Comments
Price sensitivity can be efficiently measured across grocery products and brands using eye-tracking technology.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Eye Tracking Beyond Heat Maps

Posted by Kirk HendricksonTuesday, May 3, 2016, 7:36 am 5 Comments
Get the most out of your eye tracking with emerging technologies.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Six Market Research Trends For 2016

Posted by Kirk HendricksonThursday, December 17, 2015, 9:41 am 6 Comments
The next year looks to be an exciting time for research suppliers and clients alike.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Neuromarketing, Neuromonitoring, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,