1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Author Archive: Kathryn Korostoff

Dueling Keynotes: How Two ESOMAR Speakers Reveal Very Different Takes on Technology

Posted by Kathryn KorostoffFriday, September 28, 2012, 7:58 am 1 Comment
Who, how and why people learn is fundamentally changing due to economic and technological factors. At ESOMAR Congress we heard two very diffeent views on what this might mean for our industry and society as a whole.
This was posted under category: Association News, Business Leadership, Events, General Information, Human Capital, Industry Trends, Social Media, State of the Industry, Strategy, Technology, Trends Tags: , , , , , , , , ,

When the Conclusion Isn’t Supported by the Methodology (and why RateStars is utter nonsense)

Posted by Kathryn KorostoffMonday, August 6, 2012, 9:53 am 1 Comment
RateStars is a new website that promises to identify “The Top 100 in any Industry.” Sounds cool, right? Not so fast.
This was posted under category: Best Practices, Business Practices, Contributors, Effective Marketing, General Information, Industry Trends, Leadership Tags: , , , , ,

3 Lessons for Market Research Project Managers From the Facebook IPO

Posted by Kathryn KorostoffThursday, May 31, 2012, 5:47 am No Comments
Let’s take a multi-billion dollar lesson from Facebook; effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices.
This was posted under category: Best Practices, Business Leadership, Business Practices, Contributors, Economic Trends, General Information, Industry Trends, Leadership, Market Research, Market Research in the News, Social Media, State of the Industry, Strategy Tags: , , , , , , , ,

Licensed To Drive. Surveys.

Posted by Kathryn KorostoffMonday, May 23, 2011, 22:14 pm 1 Comment
Our 16 year old has a learner’s permit. Next year, he’ll be driving. A little scary, but he will be prepared. He studied a manual, took a written test, and will take driving lessons before he hits the road. If only we had the same system for surveys. If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.
This was posted under category: Best Practices, Business Practices, Contributors, General Information, Human Capital, Industry News, Insights, Leadership, Market Research Techniques, Online Research, Strategy, Trends Tags: , , , , , , , , , , , ,