Kathryn Korostoff

Kathryn Korostoff

President at Research Rockstar

Kathryn Korostoff, Founder & President, Research Rockstar Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research‚Aian agency that she founded and led for 13 years‚Ai to its new parent company. Kathryn can be reached at [email protected]

Want to publish with us?

Research Methodologies

Licensed To Drive. Surveys.

If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.

Kathryn Korostoff

Kathryn Korostoff

President

Latest

Dueling Keynotes: How Two ESOMAR Speakers Reveal Very Different Takes on Technology

Two keynote addresses at ESOMAR Congress had differing viewpoints on the impact of technology on online communications.

Kathryn Korostoff

Kathryn Korostoff

President

Research Methodologies

When the Conclusion Isn’t Supported by the Methodology, and why RateStars is Nonsense

RateStars is a new website that promises to identify “The Top 100 in any Industry.” Sounds cool, right? Not so fast.

Kathryn Korostoff

Kathryn Korostoff

President

Insights Industry News

3 Lessons for Market Research Project Managers From the Facebook IPO

Effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices.

Kathryn Korostoff

Kathryn Korostoff

President

Want to publish with us?

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*