Author Archive: Kathryn Korostoff
About Kathryn Korostoff
Kathryn Korostoff, Founder & President, Research Rockstar Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research—an agency that she founded and led for 13 years— to its new parent company. Kathryn can be reached at KKorostoff@ResearchRockstar.comLicensed To Drive. Surveys.
Monday, May 23, 2011, 22:14 pm 1 CommentOur 16 year old has a learner’s permit. Next year, he’ll be driving. A little scary, but he will be prepared. He studied a manual, took a written test, and will take driving lessons before he hits the road.
If only we had the same system for surveys. If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses. Continue reading
