Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

In 1974, Mr. Lonnie entered Rutgers College of Engineering with every intention of pursuing a degree in Electrical Engineering like his dad. But he shortly found he was far more interested in his Business classes than his Chemistry classes. With that, he switched to a major in Business Administration. Along the way, without bothering to tell anyone, he also decided to pursue a double major in both Business and Psychology. In the final semester of his senior year, Mr. Lonnie took a course in Marketing Research and realized he had found a profession that incorporated the disciplines of both Business and Psychology. Voil√°, a lifelong career in Marketing Research was hatched. Currently, Mr. Lonnie is President & CEO of KL Communications, a cutting edge research firm. He is Vice President of Communications for the Interactive Marketing Research Organization (IMRO) and also serves on the Leadership Committee for the Journal of Online Research. Until recently he served as VP of Communications for the New Jersey division of the American Marketing Association. From 1983 to 1987, Mr. Lonnie was Marketing Manager of New Products for NFO Research and helped reposition the nation's largest panel company from traditional mail surveys to an interactive future. From 1988 to 1996, he was VP of Client Services for Visual Research Communications. In that capacity he oversaw all research services. Mr. Lonnie lives in Red Bank, NJ with his wife Susan, daughter Kathleen and identical twin sons, Michael and Sean. You can contact Kevin at [email protected]

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Insights Industry News

Insights: The Needle In The Haystack

Our industry is moving to a business model based on discovering elusive needles in the haystack.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

Latest

Insights Industry News

As an Industry, We Need to Unite! Or Do We?

Trade orgs have to accept that they can’t simultaneously stand for change while also serving the current needs of their core base.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

The Confluence of Agile Research & Customer Co-Creation

Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

Insights Industry News

The Answer Is Obvious, Too Bad It’s Wrong: A Cautionary Market Research Story

As researchers, we need to guard against the lure of the obvious answer that often obscures the obvious truth.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

4 Agile Market Research Techniques to Expect in 2018

4 Agile Market Research Techniques to Expect in 2018

See what market research techniques are expected to make news in 2018.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

Breaking Free From The Jaws of Mediocrity
Kevin Lonnie

Breaking Free From The Jaws of Mediocrity

The Buyer’s Perspective: Scholar Walter J. Ong once published a brilliant essay about the challenges of effective communication titled, The writer’s audience is always a fiction. I believe research and…

By Kevin Lonnie

Customer Experience (CX)

4 Tips for Successful Customer Co-Creation

Kevin Lonnie shares his four tips towards successful customer co-creation.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

Power of Crowd is in Co-Creation, Not Crowdsourcing

Insights Industry News

Power of Crowd is in Co-Creation, Not Crowdsourcing

The best option for successful product ideation lies in customer co-creation and not crowdsourcing.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

Insights Industry News

It’s The Money, Stupid!

Lessons learned from JC Penney when they ignored their customers and took it upon themselves to re-invent the JC Penney experience.

Kevin Lonnie

Kevin Lonnie

Founder & CEO

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