Author Archive: Kristin Schwitzer
Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World. Continue reading
QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.” Continue reading
By Kristin Schwitzer, Beacon Research
Using their iPhones, 235 SuperBowl watchers shared their experience with us real-time.
Here’s how we did it:
Just 3 days before this year’s Super Bowl game, 4 leading market research firms (Survey Analytics, …