About Kristin Schwitzer

Kristin Schwitzer is the founder and President of Beacon Research, an innovative qualitative research consulting firm that specializes in current and emerging New Qual methods and hybrid designs in the U.S. and abroad. Her work has resulted in award winning websites for P&G and AARP, along with a breakthrough teen targeted multi-media campaign for the Ad Council, and numerous new products, new packages and consumer insights for many leading brands. Prior to launching her firm, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is a past Vice President of QRCA (the Qualitative Research Consultants Association) and the founder and Co-Chair of QRCA’s Online Special Interest Group. She is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the “Queen of Cool Research.” Kristin is also the founding Editor in Chief of Greenbook’s NewQual blog. She can be reached at kristin@beacon-research.com.