Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Kristin Schwitzer is the founder and President of Beacon Research, an innovative qualitative research consulting firm that specializes in current and emerging New Qual methods and hybrid designs in the U.S. and abroad. Her work has resulted in award winning websites for P&G and AARP, along with a breakthrough teen targeted multi-media campaign for the Ad Council, and numerous new products, new packages and consumer insights for many leading brands. Prior to launching her firm, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is a past Vice President of QRCA (the Qualitative Research Consultants Association) and the founder and Co-Chair of QRCA‚Aos Online Special Interest Group. She is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the ‚AuQueen of Cool Research.‚Au Kristin is also the founding Editor in Chief of Greenbook‚Aos NewQual blog. She can be reached at [email protected].

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7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President

Latest

Highlights from the start of Market Research in the Mobile World

Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.

Kristin Schwitzer

Kristin Schwitzer

President

Brand Strategy

“Behind the Counter” Convenience-Store Research Wins First QRCA Qually Award

QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Ber...

Kristin Schwitzer

Kristin Schwitzer

President

Want to publish with us?

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