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Author Archive: Kristin Schwitzer

Highlights from the start of Market Research in the Mobile World

Posted by Kristin SchwitzerWednesday, July 18, 2012, 12:06 pm No Comments
Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.
This was posted under category: Blogs, Events, General Information, Mobile Research, Online Qualitative Research Tags: , ,

“Behind the Counter” Convenience-Store Research Wins First QRCA Qually Award

Posted by Kristin SchwitzerThursday, April 14, 2011, 23:36 pm No Comments
QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.”
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Events, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Market Research Techniques, Strategy Tags: , , , , , , , ,

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Posted by Kristin SchwitzerMonday, February 7, 2011, 16:41 pm 11 Comments

Super Bowl

By Kristin Schwitzer, Beacon Research

Using their iPhones, 235 SuperBowl watchers shared their experience with us real-time.

Here’s how we did it:

Just 3 days before this year’s Super Bowl game, 4 leading market research firms (Survey Analytics, …

This was posted under category: Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Emerging Techniques, Ethnography, Events, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Respondent Engagement, Strategy, Technology, Transformation, Trends Tags: , , , , , ,