Author Archive: Kelley Styring

Sharpening the Saw: The Market Research Technology Event

Posted by Kelley StyringMonday, April 9, 2012, 11:49 am 2 Comments
Market Research is bifurcating - becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding.
This was posted under category: Best Practices, Big Data, Blogs, Brands, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,