Laura Davies

Laura Davies

Director of Strategy at Blackwater Technologies

Laura Davies is Senior Vice President at Vision Critical, currently heading up Vision Critical University, a new initiative in education and thought leadership. Prior to this, she managed Vision Critical's National Panels and associated services in the U.S., Canada and the U.K. She joined Vision Critical in 2006 as VP Panel Strategy and consulted with many key clients on aspects of panel design, recruitment and health, as well as architecting the panel management service programme. Laura hales from the UK where she began her career at YouGov, the U.K.'s pioneering online research agency, cutting her teeth in public opinion and media research before carving out a role in all things panel-related. Laura has an M.A. from Oxford University and the Advanced Certificate in Market and Social Research. You can reach Laura at laura.davies AT visioncritical.com

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Research Methodologies

Access Panel Recruitment: The Real Dirty Secret?

One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.

Laura Davies

Laura Davies

Director of Strategy

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