Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Laura Livers is CEO of Focus Pointe Global, a leading marketing research data collection company that leverages new techniques and technologies to make market insights more accessible, accurate, and affordable. Laura has 33 years of experience partnering with Fortune 500 companies in the marketing research arena and is the former president of mystery shopping firm Shop ‘n Chek Worldwide.

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Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models

Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models

Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?

Laura Livers

Laura Livers

Chief Executive Officer

Latest

Why Focus Groups Are Essential to CX

Why Focus Groups Are Essential to CX

Utilizing focus groups to gain insights for CX and marketing success

Laura Livers

Laura Livers

Chief Executive Officer

The Challenge of Scale: Does Your Business Model Support Growth?

Insights Industry News

The Challenge of Scale: Does Your Business Model Support Growth?

Ready to scale your business? Learn five powerful steps to successful scaling.

Laura Livers

Laura Livers

Chief Executive Officer

The Innovation Imperative: Incremental vs. Disruptive

Insights Industry News

The Innovation Imperative: Incremental vs. Disruptive

It’s time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.

Laura Livers

Laura Livers

Chief Executive Officer

Does Corporate Social Responsibility Matter?

Does Corporate Social Responsibility Matter?

CSR is even more valuable in an informed consumer economy, where positive social acts are highly valued.

Laura Livers

Laura Livers

Chief Executive Officer

What does 2018 have in Store for Qualitative Research?

What does 2018 have in Store for Qualitative Research?

Discuss five trends that will impact the face of market research in 2018.

Laura Livers

Laura Livers

Chief Executive Officer

The Buyer Journey: How Insights Buyers Choose Suppliers

Growing Your Insights Business

The Buyer Journey: How Insights Buyers Choose Suppliers

An innovative core business is key to be on the path-to-purchase for clients.

Laura Livers

Laura Livers

Chief Executive Officer

Purpose Built Innovation: Aligning Product to Need

Insights Industry News

Purpose Built Innovation: Aligning Product to Need

Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.

Laura Livers

Laura Livers

Chief Executive Officer

As Q4 Approaches, Keep Kindness and Gratitude Front-of-Mind

As Q4 Approaches, Keep Kindness and Gratitude Front-of-Mind

The value of a safe and comfortable workspace is priceless.

Laura Livers

Laura Livers

Chief Executive Officer

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