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Luke Heffron

Luke Heffron

Luke is one of the early innovators of data driven direct marketing. He brings over 20 years of experience in creating meaningful and effective customer communication through a clearer viewpoint of why customers buy. He has developed effective marketing programs for world leading companies in the areas of acquisition, retention, win-back and loyalty.

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Research Methodologies

Just Tell Me What You Want

If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?

Luke Heffron

Luke Heffron

December 28, 2015

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