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Author Archive: Malcolm De Leo

About Malcolm De Leo

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. Currently, Malcolm is the Chief Evangelist at Mountain View, California's NetBase Solutions, a SaaS solution company that utilizes a patent pending, natural language processing engine to read billions of conversations from more than 75 million social media sources. In this role, Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source. Previously, Malcolm was the Global Vice President of Innovation at Daymon Worldwide and was responsible for proactively expanding Daymon's business model to identify new sources of product and service revenue, as well as creating a culture capable of innovating at a higher level. Before Daymon, Malcolm spent 10 years at the Clorox Company managing partnerships with technology companies, developing innovation processes and building new innovation infrastructure. Malcolm holds a Ph.D. in Inorganic Chemistry from the University of California at Santa Barbara and a MBA in Technology Management from the University of Phoenix.

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Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis

Posted by Malcolm De LeoWednesday, November 2, 2011, 9:00 am 1 Comment

Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events. From the Netflix debacle to the 2012 Presidential Race, over on his Innovation Muse-ings blog he has been showing just how far you can stretch the basic metrics of buzz, sentiment, and intensity to generate insight. In this post he teams up with Professor Mitch Lovett of the University of Rochester to examine the correlation between social media data and traditional polling: the results are intriguing to say the least. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Respondent Engagement, Social Media, Uncategorized, Voice of Costumer (VOC) Tags: 2012 Presidential Race, best practices, business leadership, buzz, change, Comparison Of Polls & Sentiment Analysis, consumer behavior, consumers, correlation between social media data and traditional polling, crowdsourcing, emerging, emerging techniques, ESOMAR, ESOMAR 3d, Facebook, Gallup, Herman Cain, hybrid approaches, innovation, Innovation in Market Research, insights, intensity, Is Social Media Data Predicitive, leadership, Malcolm De Leo, market research, marketing, Marketing Science, Mitt Romney, Netflix, politics, Professor Mitch Lovett, Rasmussen, Respondent Engagement, Rick Perry, Ron Shachar, Seeds of Negativity: Knowledge and Money, sentiment, Simon School of Business, Social Media, social media analysis, social media theory and application, strategic value, strategy, technology, trends, University of Rochester

C2B: How Social Media Is Flipping Who Has Control

Posted by Malcolm De LeoFriday, October 28, 2011, 5:53 am 2 Comments

What is C2B? This is the opposite of B2C where the consumer is driving the business and not the other way around. In some of my posts, I have made it a point to focus on what I call “the social media speed of insight”; this is essentially the hypothesis (and looks like reality) that if companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it. Continue reading »

This was posted under category: Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, Social Media Tags: B2B, B2C, brands, business leadership, C2B, consumer behavior, Consumer to Business, consumers, customer demographics, emerging, influence, innovation, insights, interaction, leadership, Malcolm De Leo, marketing, Respondent Engagement, sentiment, Social Media, strategy, trends

The AMA GRIT Panel: Embracing Change in MR

Posted by Malcolm De LeoFriday, September 16, 2011, 8:17 am No Comments

Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Co-creation, Contributors, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Research Industry Trends Survey, Social Media, State of the Industry Tags: AMA Research & Strategy Summit, associations, best practices, business leadership, change, Culture, emerging techniques, Fear of change, GreenBook Research Industry Trends Study, GRIT, human capital, industry news, Innovation in Market Research, insights, leadership, Malcolm De Leo, marketing, promoting a culture of innovation, Research Industry Trends Report, Social Media, strategy, technology, transformation, trends

Social Media – Ignoring the Possibilities

Posted by Malcolm De LeoThursday, September 8, 2011, 7:25 am No Comments

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the social media P&L is all about your social media brand awareness. And by social media brand awareness, I am talking about making sure that you have a good understanding about what people are saying about your brand online. Continue reading »