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Author Archive: Malcolm De Leo

Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis

Posted by Malcolm De LeoWednesday, November 2, 2011, 9:00 am 1 Comment
Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events. From the Netflix debacle to the 2012 Presidential Race, over on his Innovation Muse-ings blog he has been showing just how far you can stretch the basic metrics of buzz, sentiment, and intensity to generate insight. In this post he teams up with Professor Mitch Lovett of the University of Rochester to examine the correlation between social media data and traditional polling: the results are intriguing to say the least.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Respondent Engagement, Social Media, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

C2B: How Social Media Is Flipping Who Has Control

Posted by Malcolm De LeoFriday, October 28, 2011, 5:53 am 3 Comments
What is C2B? This is the opposite of B2C where the consumer is driving the business and not the other way around. In some of my posts, I have made it a point to focus on what I call "the social media speed of insight"; this is essentially the hypothesis (and looks like reality) that if companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, innovation, Insights, Leadership, Social Media, Strategy, Trends Tags: , , , , , , , , , , , , ,

The AMA GRIT Panel: Embracing Change in MR

Posted by Malcolm De LeoFriday, September 16, 2011, 8:17 am No Comments
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Co-creation, Contributors, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,

Social Media – Ignoring the Possibilities

Posted by Malcolm De LeoThursday, September 8, 2011, 7:25 am No Comments
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the social media P&L is all about your social media brand awareness. And by social media brand awareness, I am talking about making sure that you have a good understanding about what people are saying about your brand online.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , ,