Malcolm De

Malcolm De

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. Currently, Malcolm is the Chief Evangelist at Mountain View, California's NetBase Solutions, a SaaS solution company that utilizes a patent pending, natural language processing engine to read billions of conversations from more than 75 million social media sources. In this role, Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source. Previously, Malcolm was the Global Vice President of Innovation at Daymon Worldwide and was responsible for proactively expanding Daymon's business model to identify new sources of product and service revenue, as well as creating a culture capable of innovating at a higher level. Before Daymon, Malcolm spent 10 years at the Clorox Company managing partnerships with technology companies, developing innovation processes and building new innovation infrastructure. Malcolm holds a Ph.D. in Inorganic Chemistry from the University of California at Santa Barbara and a MBA in Technology Management from the University of Phoenix.

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Insights Industry News

C2B: How Social Media Is Flipping Who Has Control

If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.

Malcolm De

Malcolm De

Latest

Research Methodologies

Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis

Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.

Malcolm De

Malcolm De

The AMA GRIT Panel: Embracing Change in MR

Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...

Malcolm De

Malcolm De

Brand Strategy

Social Media – Ignoring the Possibilities

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...

Malcolm De

Malcolm De

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