Marco Vriens

Marco Vriens

Dr. Vriens has led analytics, research and insights teams at Microsoft, GE Healthcare, and at various marketing research firms. His work and insights contributed to tackling emerging new competitors, increasing marketing efficiency and customer satisfaction, and significantly increased acceptance and usage of customer and marketing insights. He is the co-editor of the Handbook of Marketing Research, jointly with Dr. Rajiv Grover, published by Sage Publishing in 2006. This handbook won the 2006 Outstanding Title Award. He is the author of a new book: The Insights Advantage: Knowing how to win (2012). This book outlines a new approach to marketing research, analytics and data that leads to more and better insights and will help in closing the insights-action gap. He won the David K. Hardin Award for best paper in the AMA‚Aos Marketing Research Magazine. He can be reached via [email protected]

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Machine Learning vs. Statistical Modeling

Research Methodologies

Machine Learning vs. Statistical Modeling

Why statistical modeling will stay its ground in market research.

Marco Vriens

Marco Vriens

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Insights Industry News

10 Steps For Stretching Marketing Research For More And Better Insights

Marketing research and analytics are foundational tools to help firms discover compelling actionable insights.

Marco Vriens

Marco Vriens

Why Do We Need An Insights Approach?

We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it....

Marco Vriens

Marco Vriens

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