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Author Archive: Dr. Marco Vriens

10 Steps For Stretching Marketing Research For More And Better Insights

Posted by Dr. Marco VriensTuesday, May 29, 2012, 6:36 am 3 Comments
Marketing research and analytics are foundational tools to help firms discover compelling actionable insights. How can you “stretch” marketing research (and analytics) to get more and better insights? Here are 10 steps you can take.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Transformation Tags: , , , , , ,

Why Do We Need An Insights Approach?

Posted by Dr. Marco VriensThursday, May 24, 2012, 9:53 am No Comments
We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it. This means different processes and different tools for insights discovery and insights adoption. In my new book The Insights Advantage: knowing how to win (2012) I discuss how firms can adopt an approach that leads to more and better insights and will lead to more insights-driven decisions. This is the first of a series of blogs that will summarize selected topics out of the book or additional thoughts on the topic of the book: how to win with insights.
This was posted under category: Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Research, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , ,