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When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample.
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The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.
Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR?
Permission-based tracking of people’s online activities, mobile behaviors and geo-locations enable a new level of analysis and understanding
An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
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