Mark Earls

Mark Earls

Mark Earls (aka HERDmeister) is a pioneering and award-winning writer and consultant on marketing, communications and behavior change. He has written a number of highly influential books and articles like HERD, I‚Aoll Have What She‚Aos Having and Copy, Copy, Copy which apply insights from contemporary behavioral science to modern business and behavior change challenges. In particular, his work on the emerging social models of behavior (social influence and social decision-making) are probably only 2nd by that of Young Mr Zuckerberg in making ‚Auwe‚Au vs. ‚Aume‚Au popular and useful. While Mark spent the first half of his career working for creative businesses like the revolutionary St Luke‚Aos and the unstoppable Ogilvy, he now works independently in collaboration with others (Alex Bentley and Smithery). He is a fellow of the Marketing Society, the RSA and an Honorary Fellow of the IPA. He is also an ambassador for The School of Life, having been a strong supporter since the start.

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Why You Should Copy Other People’s Ideas.

CEO Series

Why You Should Copy Other People’s Ideas.

Mark Earls on why IIeX is an ideal opportunity to practice stealing other people’s ideas and getting ready to apply them to your day job.

Mark Earls

Mark Earls

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