Author Archive: Merlien Institute

Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right?

Posted by Merlien InstituteTuesday, January 25, 2011, 9:31 am 2 Comments

by Di Tunney & Rachel Francis for Merlien Institute

Gathering customer insights from social media communities is rapidly becoming a viable alternative to focus groups and in-depth interviews. As social media analytics evolve and improve, quantitative research is also being …

This was posted under category: Consumer Behavior, Consumers, Emerging Techniques, General Information, Hybrid Approaches, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Social Media, Strategy, Technology, Text Analytics, Transformation Tags: , , , , , , , ,