About Merlien Institute

Merlien Institute is an independent organization dedicated to the advancement of qualitative research in academia, business and policy environments. Our mission is to provide an effective cross-fertilization platform for academics and practitioners to discuss, debate and disseminate best practices in qualitative research. Specifically, Merlien Institute aims to: * Cross-fertilize knowledge between academics and practitioners * Advance qualitative research methods and techniques * Promote scientific approaches to qualitative market research * Influence policy makers' utilization of qualitative research findings * Promote the use of qualitative methods to complement quantitative work * Orientate and prepare academic researchers for a career in market research We fulfill these aims by bringing together academics and practitioners who have the passion to discuss critical and topical issues in a highly interactive, productive and fun meeting environment!