Merlien Institute

Merlien Institute

Merlien Institute is an independent organization dedicated to the advancement of qualitative research in academia, business and policy environments. Our mission is to provide an effective cross-fertilization platform for academics and practitioners to discuss, debate and disseminate best practices in qualitative research. Specifically, Merlien Institute aims to: * Cross-fertilize knowledge between academics and practitioners * Advance qualitative research methods and techniques * Promote scientific approaches to qualitative market research * Influence policy makers' utilization of qualitative research findings * Promote the use of qualitative methods to complement quantitative work * Orientate and prepare academic researchers for a career in market research We fulfill these aims by bringing together academics and practitioners who have the passion to discuss critical and topical issues in a highly interactive, productive and fun meeting environment!

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Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right?

by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...

Merlien Institute

Merlien Institute

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