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What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!
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Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.
An update and analysis on the current state of the industry.
Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
A 2021 study reveals the value of unsolicited customer opinions.
In the not-so-distant future, market research will be available and affordable to companies of all sizes.
What differentiates the more than 1,000 social media monitoring tools that are currently available?
Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.
The potential of insights by the adoption of digital methodologies for social listening
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