Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Michalis is a thought leader on unstructured data analytics, CX Measurement, social intelligence, and online communities. A graduate of T.U. Berlin in Aerospace Engineering, Michalis received his business training through courses at HBS.

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10 Predictions About The Future Of The Market Research Industry In The Digital Age

10 Predictions About The Future Of The Market Research Industry In The Digital Age

What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!

Michalis Michael

Michalis Michael

Chief Executive Officer

Latest

Insights Industry News

Market Segmentation For Digital Natives Vs Digital Immigrants

Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.

Michalis Michael

Michalis Michael

Chief Executive Officer

Predictions for MRX That Are Becoming Reality

Predictions for MRX That Are Becoming Reality

An update and analysis on the current state of the industry.

Michalis Michael

Michalis Michael

Chief Executive Officer

Research Methodologies

Will Social Listening Replace Surveys and Behavioral Tracking?

Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.

Michalis Michael

Michalis Michael

Chief Executive Officer

Strong Link between Bad News and Loss of Value for Portuguese Banks

Insights Industry News

Strong Link between Bad News and Loss of Value for Portuguese Banks

A 2021 study reveals the value of unsolicited customer opinions.

Michalis Michael

Michalis Michael

Chief Executive Officer

Research Technology (ResTech)

Cheap, Fast & Easy

In the not-so-distant future, market research will be available and affordable to companies of all sizes.

Michalis Michael

Michalis Michael

Chief Executive Officer

Research Technology (ResTech)

The 3 Generations of Social Listening & Analytics Tools

What differentiates the more than 1,000 social media monitoring tools that are currently available?

Michalis Michael

Michalis Michael

Chief Executive Officer

Research Methodologies

Social Listening And Online Communities: 1+1=3?

Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.

Michalis Michael

Michalis Michael

Chief Executive Officer

Survival of the Fittest: A Glance Into the Future of Market Research

Survival of the Fittest: A Glance Into the Future of Market Research

The potential of insights by the adoption of digital methodologies for social listening

Michalis Michael

Michalis Michael

Chief Executive Officer

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