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Author Archive: Michalis Michael

Social listening currently complements surveys and behavioral tracking. Will it replace them?

Posted by Michalis MichaelThursday, May 19, 2016, 9:00 am 4 Comments
The value of social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
This was posted under category: Analytics, Association News, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Emerging Techniques, Events, Fresh Voices, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Qualitative Research, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social Listening And Online Communities: 1+1=3?

Posted by Michalis MichaelThursday, April 2, 2015, 8:35 am 3 Comments
We have written about private online communities and social media listening separately many times before, but this blog post is dedicated to the power of integrating the two disciplines.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Data Visualization, Digital Marketing, Emerging Techniques, General Information, GRIT, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

10 Predictions About The Future Of The Market Research Industry In The Digital Age

Posted by Michalis MichaelMonday, February 9, 2015, 8:24 am 22 Comments
What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!
This was posted under category: Analytics, Association News, Associations, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,