Author Archive: Michael Sankey Ph.D. and Ken Roberts

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Posted by Michael Sankey Ph.D. and Ken RobertsThursday, October 12, 2017, 7:00 am No Comments
Facial coding is a wildly used tool to measure emotions.This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.
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